In my new edition of Now Is Too Late2, I added a chapter on blogwars. “Blogwars” is my term for the increasingly frequent challenge for companies and organizations who have to deal with activists or attackers who are intent on damaging their reputation for one reason or another. The internet and blogs in particular, with their built-in advantages for search engine optimization, has made reputation management more interesting and challenging than ever.
One of the premier experts in this area is Jonathan Bernstein and I have been fortunate to work with Jonathan very actively in the past year including on several “blogwar” situations. Jonathan has written an article on dealing with online attacks that was recently published in a national assoication magazine. This is probably the best you will read on the subject of internet-based reputation attacks and strategies for dealing with them.