Some time ago I wrote an article on how the US Coast Guard used PIER, the online communication management tool I created and my company provides, to facilitate communication during Hurricane Katrina. That article was published in the October issue of Government Procurement Journal. Read the article.
Here’s a quote from the article:
It’s fair to say that the world is shifting under the feet of today’s Public Information Officer and, for that matter, today’s Incident Commander (IC), both of whom need to understand the demands each faces if he or she is to make informed decisions. Experienced ICs know that their efforts are judged positively by the public only if two things occur: the response is handled well, and the public is kept adequately informed. A poorly communicated public response, no matter how effective it originally may have been, is nonetheless a disaster.