If you were wondering who Kramer would turn to for help during his attempt to rescue his career from almost certain destruction, here is the answer. The “apology” on Letterman was pitiful. The attempt on Jesse Jackson’s radio show was improved but only heightened the opinion that wherever a camera shows up or attention is focused briefly, Mr Jackson will be close at hand. Mr. Rubenstein has perhaps his greatest reputation crisis challenge. Will see what magic he can conjure to restore poor Mr. Richards.