I just read an excellent white paper from Market Sentinel on the influence of blogging on corporate reputations. This company is located in the UK and provides web monitoring and blog tracking services. I found out about it (like so many other interesting items relevant to crisis communications) by getting Jonathan Bernstein’s Crisis Manager email newsletter.
The point that jumped out at me from the Market Sentinel white paper which focused on the Dell Hell blogwar, was how much was fed by one person. A blogger by the name of Jeff Jarvis got upset about his laptop and the service and, being one of the angry bloggers, went to town.
Those of us involved in these kinds of blogwars talk about the 57 million citizen journalists, and the numbers are impressive and scary to those concerned about reputation protection. But it only takes one to light a fire. Interesting and worthwhile read.