Jason Calacanis was asked to do an interview by Wired reporter Fred Volgelstein. He said he would do it by email. The reporter refused to do an email interview. What follows is a fascinating interchange and discussion about the nature of reporting and the issues of how to make sure the journalist gets the story and the quotations right.
For the record, I advise clients wherever possible to submit answers to questions by email–as a way of helping insure accuracy. But I would not tell them to refuse to do a phone interview. I find Mr. Volgelstein’s defense of his position–hearing their voice helps make sure he gets their meaning right–to be weak. I tend to believe reporters do not like to get answers by email because of the lack of spontaneity and the change in style that frequently results–plus the added constraint the accuracy question.
The idea of recording the phone interview (now becoming much easier with speaker phones and built in recording on computers) is a useful idea to again help insure accuracy.
But, what is most interesting is coming to the obvious conclusion that Mr Volgelstein needs some media training. 😉