This article from today’s Daily Dog is important reading for all involved in crisis communication and looking at the Virginia Tech situation. It is all the more valuable because Jon Harmon has been through the mill as the communication manager for Ford during the Ford-Firestone crisis. Jon, correctly in my mind, focuses much attention on the role of social media in today’s communication environment.
I encourage readers to subscribe to Jon’s Force for Good blog.
On another note, it is interesting to see how universities are dealing with the question they are receiving from all local media these days: how would you deal with a situation like VT. Here is a clip from Houston TV regarding University of Houston’s response (full disclosure–they are a client and use our technology). What I find most interesting is the response of the other universities who do not have such systems in place. Come on–because you have smaller student bodies you don’t need to worry about how to communicate quickly with students? Now that, dear friends, is what I call spin.