Ever since the Virginia Tech tragedy in April, there has been a tremendous increase in interest in emergency notification. There is almost a sense of panic, so many seem so intent in putting emergency callout capability in place. This is positive in many respects because it is a strong indication that more are starting to understanding the growing expectation that today’s stakeholders have for DIRECT communication. When their lives are at risk, or what you are doing affects them, they want and expect to hear from you directly, not the media, not from blog sites, not second hand–directly from you.
But there is a lot wrong in this frenzied rush to buy notification solutions. We have bandied this about in our offices for weeks and with the prompting of Marc Mullen, my associate who drafted the first version of this paper, I finally put down what I think is wrong with the current thinking about emergency notifications.
Here is the White Paper.
I fully expect that those providing telecom-based notification services will disagree. Good, let the debate begin.