I commented the other day about the use of cell phone videos in news. Suddenly there are millions of reporters out there. Now, another news story shows how these reporting devices are impacting the new and communications. The Royal Canadian Mounted Police tasered a man at the Vancouver BC airport after he got out of control. He died. The police said they tasered him twice. But, the news program I just watched showed an airport patron with a cellphone video who said the police tasered him four times. Oops. Now, I’m not ready to say the person with the cell video is right and the RCMP is wrong. But let’s say they are. Oops. Credibility? Lost. And that is something you can never afford to lose.
So, warning to communicators. Make sure what you say is true. Because there are a million–no, hundreds of millions of eyes out there. They know how to get their videos on tv and a whole lot of them know how to get them on YouTube too. The battle for who is to be believed has never changed since the days of Aristotle. But the technology to dispute or prove has never been so ubiquitous. The age of transparency.