A great crisis communication case study from Crisis Manager and Judy Hoffman

I’ve been a regular reader of Jonathan Bernstein’s Crisis Manager e-newsletter for years and it continues to be one of the best resources on the subject. The current issue carries an article by Judy Hoffman that illustrates the despite the growing consensus and practice of crisis communication, there are still plenty of examples of where people don’t seem to get it.

This involves an industrial spill in St. Petersburg, FL. Here’s one telling line from the article:

How Did Citizens Learn of the Contamination?

They read about it in the newspaper! Ohmygoodness… Why, oh why have companies not yet learned that they would be much better off if they were the ones to communicate this type of information?

Judy Hoffman is the author of “Keeping Cool on the Hot Seat,” a great media training and crisis communications guide. As a former spokesperson for a chemical manufacturing company she has some great experience to share. I’m very pleased that she included several references to PIER in this latest fourth edition of this excellent book.

So, order the book, and while you are at it, sign up for Jonathan Bernstein’s Crisis Manager.