I didn’t see the commentary from Andrew Cohen on CBS on June 1 but apparently he, a lawyer I might snidely comment, has concluded that every PR professional is a professional liar. His proof appears to be Scott McLellan.
This commentary resulted in a vigorous response by the PRSA on behalf of the profession. This video message from PRSA Chair and CEO Jeffrey Julin addresses the question head-on. The good thing about all this, and for which we must thank Mr. Cohen, is to raise the issue of honest, transparency and credibility to an important level of discussion. And while I appreciate Mr. Julin’s vigorous and respectful defense, I admire him for not falling into the strong temptation of pointing out that Mr. Cohen’s attack might be considered a case of the pot calling the kettle black. After all, in the surveys on trust and credibility that I have seen, the public still considers attorneys one notch below PR folks–both near the bottom unfortunately.