Monthly Archives: July 2008

Does trust really matter?

I submitted a blog post to PRSA’s exciting new blog ComPRehension about the importance of trust. Would love to hear from crisisblogger readers about the role of trust in an organization and the value placed on it by senior management.

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EPA struggling with transparency too–an email faux pas

Here’s a dilemma: one of the cardinal rules of preparing an organization for a crisis is to train the media spokesperson and train those who are not the spokespeople to “refer and defer” as my friend Chuck Wolf explains. But … Continue reading

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Now, blog monitoring as a customer service strategy

Got a gripe with a company? Want to get sweet revenge by ranting on your blog site? Well, you can probably expect an email or call from the company you are trashing. At least that is what one blogger found … Continue reading

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Who reads news releases?

Well, the media of course. That’s why they are called “press releases.” Wrong. 50% of today’s news releases are now read by the public. At least according to this advertisement for a PR University class on writing and distributing news … Continue reading

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New Orleans Oil Spill–what communicators need to know

The Coast Guard is responding to a major oil spill in New Orleans that is shutting down a lot of shipping traffic on the Mississippi new New Orleans. Since we work with the Coast Guard and a lot of major … Continue reading

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Are we taking corporate responsibility too far?

Here’s an intriguing article from Ad Age by Jonathan Salem Baskin. He argues against the current strong trend toward CSR (Corporate Social Responsibility) and as the subtitle suggests believes “there is no morality inherent in corporate functions.” I suspect that … Continue reading

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Red Cross under attack

This July 17 New York Times article is a blistering attack on the reputation of one of the world’s most respected and revered non-profit organizations–the Red Cross. Having met some of the key communication leaders of this organization, I was … Continue reading

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Arlington Cemetery communicator pays price for transparency

According to the Dana Millbank column in Washington Post, Gina Gray got the boot for trying to increase media access to military funerals held at Arlington National Cemetery. My first reaction is outrage–in this case against Robert Gates for, as … Continue reading

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New York Times doesn't like Fox News–duh

I found this article by David Carr of the New York Times about Fox News entertaining. I read it a couple of times and although there are some begrudging indications of some kind of respect the basic messages seem to … Continue reading

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Assisting California Wildfire Information Management

We at PIER Systems were pleased to be able to respond to a request from the US Forest Service and CalFire to assist with public information management for the numerous wildfires ravaging northern California. One report from our senior vice … Continue reading

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