If you read and absorb just one thing this year in crisis management, read this. Dominos’ team responding to the YouTube stupidity crisis took time out of their busy lives (they have to still be in response mode) to participate in the Ragan Social Media Bootcamp and share some lessons learned.
I can’t possibly imagine a more succinct or powerful message in crisis management today than the four key points they make. Here they are:
1) Establish Twitter account now (and/or other appropriate channels)
2) Be transparent
4) Appreciate your customers.