This world can be a scary place for people who dare to express political opinions. I certainly found it out when I ran for state office five years ago. John Mackey, CEO of Whole Foods found it out as well when he offered his opinion on health care reform. The brouhaha goes on. Crisis communication consultant Gerard Braud does a great job of analyzing this situation–particularly when he calls “bull” on Whole Foods media relations folks trying gamely to say that their CEO was speaking for himself as a citizen and not representing the company. Yeah, right.