For Twitter users and other social media types, bitly is the well-known tool that helps you shorten big long urls or webpage addresses into something much shorter that will fit on a tweet. Now bitly is offering another invaluable service based on all the data that flows through its system. It can show you which videos are hot right now.
Why is this important? Ask Dominos–and if you have to ask why, look at yesterday’s post. How will you know if some competitor, opponent, disgruntled employee, unhappy customer who knows how to write cute songs has posted something on YouTube or Vimeo. And how will you know if it is gaining traction and getting tweeted and retweeted by millions. Bitly will make this easier.
This is just one more example of the flood of new capabilities being offered almost continually that allow communicators to monitor what is happening on the internet. My post yesterday on Emergency Management about top PR blunders discussed the fact that blunders occur when people don’t know what is going on out there, and most of all when they don’t think about how what they are doing will look to others when it does hit the social networks.
Listen, listen, monitor, monitor.