2 thoughts on “Gap Logo fiasco–suddenly almost everything is a reputation issue”

  1. The whole Gap “fiasco” screams PR campaign ploy to score media coverage, greater brand exposure and awareness and to generate good will by “listening” to their customers. I just wonder how long it will take before someone leaks the truth. Good luck to them if and when it does. They will have a real PR crisis then…

  2. I’ve been reading so much about this story lately and I find it fascinating at the reaction that consumers are having. I’m a little disappointed the Gap backed away from their change. I don’t think they would have lost too many customers due to the logo itself. They should have seen it as an opportunity to gain new customers, maintain their quality product and increase their brand awareness.

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