What do you think–should BP defend itself?

BP’s new CEO Bob Dudley has taken a number of strong steps to try and rebuild the oil company’s shattered reputation. Those steps include firing some senior executives, creating a new unit focused on safety, announcing that bonuses near term will be based on one factor alone–safety performance. All of these have been generally positively received.

But last week in the UK at a presentation to a business group he did one other thing that has been widely criticized: he suggested media coverage of the event wasn’t entirely accurate. Wall Street Journal wrote about this in a pretty balanced way, but others, including Daily Dog seemed shocked and appalled that the company would dare defend itself or, in their eyes, try to shift blame for this on the media.

What do you think? Clearly BP has to work hard at rebuilding public trust and clearly they face an uphill climb. It is right for them to point out some of the erroneous reporting that contributed to their problem or should they continue to focus on their own failings and keep quiet about how others may have contributed to their problems?

2 thoughts on “What do you think–should BP defend itself?”

  1. It’s fair for them to point out imbalances in coverage (media will go after what supports their agenda or makes the public salivate), and I can’t fault BP for trying to improve itself, but what happened is history.

    One can only hope that they’ll review the whole event with honest eyes and make changes where they need to be made.

  2. It’s too little too late for BP to be pointing out inaccurate reporting. Bottom line – if they want their message to punch through, they need to stick to it and avoid replaying PR battles that they lost.

    In the around the clock stream of news and info that we live with these days, you need to correct mistakes made by yourself or the media rapidly – that means within hours – not months later. BP should leave it to outside 3rd parties to assess accuracy and imbalance during this saga while they focus solely on clearly articulating how they are moving forward to improve safety.

    This CEO would do well to heed his own advice and keep his actions and talking points focused solely on how they will make what they do safer in the future.

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