Monthly Archives: August 2011

Category 5 coverage for a Category 1 storm–crying wolf is dangerous

Posted on August 29, 2011 by gbaron

The media coverage of Irene is a classic example of crying wolf. For those not familiar with the Aesop fable, a shepherd boy out in the field with the sheep cried “wolf!” to the villagers because he thought it was … Continue reading →

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Hurricane Irene–who to trust for good information?

Posted on August 26, 2011 by gbaron

Here is a great visual guide for the best sources of information about Hurricane Irene about to hit the coast as I write this. SMEM (Social Media Emergency Management) map To all who lay in Irene’s path: our thoughts and … Continue reading →

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Spending time with WWII vets

Posted on August 24, 2011 by gbaron

This isn’t about a current crisis. On the other hand it is, because we are losing our WWII vets by the thousands–last I heard it was 2000 every day. My wife and I were incredibly honored to be able to … Continue reading →

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What is the future of news? Media “mavens” tell the future

Posted on August 11, 2011 by gbaron

Business Insider talked to a group of media “mavens” about the future of news. I think the selection of who is an “expert” today is interesting of itself, and a related story about the top ten brands to be big … Continue reading →

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Another proud dad post

Posted on August 10, 2011 by gbaron

If you’ve been watching TV at all in the last couple of weeks, there’s a very good chance you saw our lovely daughter Ashley. She is featured in a TV commercial for Finish dish detergent which was filmed at our … Continue reading →

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Greatest Movie Ever Sold–fingernails on the cultural blackboard

Posted on August 9, 2011 by gbaron

Morgan Spurlock may be emerging as the biggest social critic of our time. First, he did Supersize Me about our fast food culture. Now, his take on our advertising infested world is “Pom Wonderful: The Greatest Movie Ever Sold.” Why … Continue reading →

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Google PR–self-driving car accident and Microsoft tiff

Posted on August 5, 2011 by gbaron

I know I’m getting too cynical, but today Google is in the public relations news on two fronts. First, is their quite public and, according to what I read, increasingly embarrassing tiff with Microsoft over patents. I don’t know enough … Continue reading →

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Character and Values: where marketing and crisis prevention meet up

Posted on August 3, 2011 by gbaron

I commented on the News Corp/Murdoch saga by pointing out the paucity of comments about the underlying issue of that crisis: character and values. Then this article appeared in Bulldog about the role of ethics in building brand loyalty. I … Continue reading →

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