Monthly Archives: March 2012

Al Jazeera’s big audience in Oregon and Vermont–and more fascinating media facts

Posted on March 30, 2012 by gbaron

Who’s tuning into the New York Times? To the Onion? To FOX, or MSNBC? Forbes worked with Bitly to dissect where media audiences reside for many major news outlets. And since we now have such disparity of perspective and political … Continue reading →

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How to combat the “pink slime” attack?

Posted on March 29, 2012 by gbaron

Beef Products Inc. (BPI) is in a fight for its life because of the labeling of their beef product as pink slime and the fear and outrage generated by Jamie Oliver, ABC News and others, including Food Inc. It will … Continue reading →

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“Pink Slime” vs. 100% beef–crisis destroys a company and thousands of jobs

Posted on March 28, 2012 by gbaron

Can social media and “black hat” mainstream media destroy jobs and a company unnecessarily? That’s a central question for those involved in crisis management. Clearly, the answer is yes, which is why those of us involved keep saying: prepare now. … Continue reading →

Posted in Crisis Advice, Crisis Case Studies, Crisis Communications, Crisis Communicator, crisis management | Tagged , , , , | 10 Comments

The culture of fear and the attention economy

Posted on March 27, 2012 by gbaron

This video from a conference in New Zealand feature Microsoft Research professional Danah Boyd is, I think, a very important contribution to our understanding of our media and social media world. Similar to the book “What is Happening to the … Continue reading →

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How the media create irrational fear–an interview with Jon Entine

Posted on March 23, 2012 by gbaron

I blogged recently about Jon Entine and his book “Scared to Death: How Chemophobia Threatens Public Health.” Following that I had the opportunity to interview Jon via skype and record it. I’m presenting that interview to you in the hopes … Continue reading →

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Ft Hood shows how to manage a global town hall meeting

Posted on March 22, 2012 by gbaron

One of the most interesting stories I’ve come across in a long time is how Ft. Hood, I believe the nation’s second largest army base near Killeen, Texas, managed a global town hall meeting featuring live discussion with their global … Continue reading →

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Interest in Pinterest–an expert close to home

Posted on March 20, 2012 by gbaron

Pinterest, as most now know, is the fastest growing social media site–ever. That means it is relevant for crisis and emergency communication under the theory that you have to go where your audiences are. Pinterest’s audience is still over 80% … Continue reading →

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Goldman PR crisis–Round 27

Posted on March 15, 2012 by gbaron

Does it seem to you that Goldman Sachs has sort of an unending PR crisis? The latest involves a London-based executive, Greg Smith, who quit the company rather publicly by having his resignation letter published as an op-ed in the … Continue reading →

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Tweet or not tweet in a crisis–good advice, bad headline

Posted on March 14, 2012 by gbaron

I was sent this article (thanks Chuck!) from Business Insider that has the headline “The Best Thing to Do in a Crisis is Stay Away from Twitter.” I was intrigued because this is exactly the opposite advice that I and … Continue reading →

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New study evaluates crisis principle #1: ‘fess up fast and honestly

Posted on March 13, 2012 by gbaron

In this study published in the Public Relations Journal, Jo Robertson asks the question: Does it really help for an organization in a crisis to self-disclose bad news and do it quickly? In this academically-oriented report, she, (I assume she … Continue reading →

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