Beef Products Inc. (BPI) is in a fight for its life because of the labeling of their beef product as pink slime and the fear and outrage generated by Jamie Oliver, ABC News and others, including Food Inc. It will be interesting to watch how they try to recover. Seems a pretty steep challenge given the widespread news reports and the epithet “slime.”
Here’s one example of what they are doing. It’s a video on YouTube showing their response to the way they were treated by the producers of Food Inc. For personal reasons I won’t comment further, but let you be the judge.
Would love to hear some crisisblogger readers comment on how BPI should react–other than saying that now is too little and too late.