I saw an item in a PR newsletter that a Walmart store manager started a petition to remove the CEO–and got 13,000 signatures. That’s how I found out about change.org. Maybe you are already familiar with this site. It is a tool for starting a petition and collecting signatures.
So, if you are unhappy about something, want to fight injustice or just cause trouble for someone you don’t like, apparently there’s an app for that.
Cool thing about this, from a p-d off person’s point of view, is that here is an online community of malcontents, fellow p-d off people and activist types who want to change the world simply by signing up. The site likes to tout its success such in suggesting that Secretary of State Hilary Clinton changed her position on Saudi women’s rights because of this site.
The implications for crisis management are quite clear. You don’t really want to end up on change.org. But, if you are big and powerful, no doubt sooner or later you will. Monitoring this site is probably a very good idea. Not just to see if you are there yet, but to see what is driving all the anger today.
I think I want to start a petition and put it on change.org. It will be something about protesting everyone’s bad attitudes and those people who prey off them and amplify their outrage. Uh, why can’t we all just get along?