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Monthly Archives: October 2012
Goldman Sachs leaves the lights on–uh oh, new crisis
Fake photos from Sandy are circulating all around. I got one the other day sent to me by a friend who clearly did not know it was fake (the one of the soldiers guarding the Tomb of the Unknown Soldier). … Continue reading
Sandy media coverage seems too much about politics
Natural disasters usually highlight the still critical role that TV plays in informing the public. Cable TV still leads as the primary source of news, with the Internet close on its heals and apparently closing fast. I’m not sure, but … Continue reading
A Monster reputation crisis–for the entire energy drink industry
Energy drinks have become huge business. From Five Hour Energy on Jim Furyk’s cap to Red Bull skydiving from the heavens, their marketing is among the most visible. But if I was in that business, I would be nervously preparing … Continue reading
McDonalds (Canada, any way) gets transparency right
You may remember back in June there was a bit of hubbub over Mcdonald’s Canada answering very transparently a question from someone about how and why they doctor the advertising images they use to sell hamburgers. They did a great … Continue reading
Bodyform shows how to respond to a viral negative rant
It’s pretty well understood now by most in business that social media has created additional vulnerability: someone gets mad at you for good reason, or not so good, and if they are clever enough or if lightning strikes, their rant … Continue reading
Great list of the worst social media reputation disasters
Just had to pass this list along of social media disasters. Could be very handy for you in talking to others in your organization, such as your CEO or Director, as to what can go wrong, go wrong, go wrong … Continue reading
The furor over Genetically Modified Corn reveals the activism-media link
My friend and colleague Irv Lipp alerted me to this issue of GM (Genetically Modified) maize (corn) in Europe. Here are the basic facts as I can distill them: 1. A French anti-GMO activist, Seralini, who so happens to have … Continue reading