Monthly Archives: December 2012

Is Instagram TooLateagram?

Posted on December 21, 2012 by gbaron

It seems a bit ironic that an iconic brand with “instant” in its name may be severely impacted in crisis response by offering “too little, too late.”  ”Too late” is now the classic story of much crisis response and may … Continue reading →

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Healthy food is on the table for 2013

Posted on December 20, 2012 by gbaron

You might have noticed my “growing” interest in food related issues. Partly a result of having some clients in agriculture, partly having some fairly strong opinions about the scare tactics activists and the media are using around food safety for … Continue reading →

Posted in Crisis Communications, crisis management | Tagged , , , , , , | 4 Comments

Instagram–is this the dumbest move ever? (and it gets worse)

Posted on December 18, 2012 by gbaron

I’m following with interest the online hubbub over instagram. The short of it is Instagram, owned by Facebook, changed their Privacy Policy and Terms of Service to include their right to sell the images on Instagram to anyone without any … Continue reading →

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An unspeakable tragedy beyond words

Posted on December 17, 2012 by gbaron

Like you probably, I’ve thought much and grieved much over the unspeakable events in Connecticut. But my reaction was to studiously avoid the media as much as I could. My phone kept going with the quiet alarm of another AP … Continue reading →

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First Shell, now ExxonMobil–the oil industry haters strike low blows

Posted on December 12, 2012 by gbaron

Shell Oil was attacked by Greenpeace and the Yes Men back in early summer in a sophisticated, cynical social media strategy. One of the key features was creating videos and a website that looked so much like the real Shell … Continue reading →

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GMO controversy now hits General Mills and Cheerios hard

Posted on December 7, 2012 by gbaron

As if to illustrate the point I was making about the coming controversies around GMO foods, General Mills looks to have lost control of its Facebook page over GMO concerns. An activist organization has “outed” Cheerios as having GM ingredients … Continue reading →

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GMO–salmon in headlines now, but this is just a start

Posted on December 5, 2012 by gbaron

The FDA is stalling approval of a GMO salmon being produced by AquaBounty–delays that may force the company out of business. This, despite the FDA finding in 2010 that the fish are safe and pose little harm to natural fish … Continue reading →

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