Monthly Archives: January 2013

Mayor Bloomberg should applaud Subway for shortened sandwiches

Posted on January 25, 2013 by gbaron

Subway is being sued because apparently some “footlong” sandwiches have turned up to be only 11, or maybe 11.5 inches. The firestorm started with a picture posted on Facebook in Australia of a footlong alongside a tape measure that showed … Continue reading →

Posted in Crisis Communications, crisis management | Tagged , | 4 Comments

State of the art of sentiment analysis and why important for crisis communications

Posted on January 24, 2013 by gbaron

So you’re sitting in your crisis communications operations room, crafting and distributing messages intended to honestly tell the story of your disaster, or, for the PR cynic, put lipstick on a pig. The real question is, what are all those … Continue reading →

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Trust keeps falling–most think our leaders are liars

Posted on January 23, 2013 by gbaron

Only 18% of people trust business leaders to tell the truth–globally. And less than 50% of people trust businesses to do the right things, even less for government. These are some of the findings of the 2013 Edelman Trust Barometer–one … Continue reading →

Posted in Crisis Advice, Crisis Case Studies, Crisis Communications, Crisis Communicator, crisis management | Tagged , , , , | 1 Comment

Lance, Oprah, Manti T’eo–a weird dishonest world we live in

Posted on January 18, 2013 by gbaron

The last couple of days make me think we are all living in a reality show. Maybe one of those candid camera shows and we are waiting for the “reveal.” Are you kidding me? -Lance Armstrong–hero to millions, cancer survivor, … Continue reading →

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When reputation attacks get personal–the Chief shows the way

Posted on January 14, 2013 by gbaron

Chief Bill Boyd (he’s a former fire chief, but he’ll always be “Chief” to me) is one of the few I would call on if I found myself under attack. That’s why it was an honor that I would be … Continue reading →

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“Native advertising” and crisis communication

Posted on January 11, 2013 by gbaron

Advertising and PR are seen as different disciplines and big organizations separate them even more with their internal silos. But advertising is a very important topic for crisis communication. We’ve seen clients buy sponsored links to draw attention to their … Continue reading →

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How Twitter became the biggest thing in news–and is getting even bigger

Posted on January 10, 2013 by gbaron

Twitter started as a way for the always-connected crowd to share with their friends the kind of latte they were having and just what Starbucks location they were at. Who gives a rat’s behind? So I fearlessly predicted that Twitter … Continue reading →

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Health science journalism–don’t just blame the journalists for getting it so wrong

Posted on January 3, 2013 by gbaron

Coffee is good for you, coffee is bad for you. Red wine will save your life, red wine will kill you. Low carb diet is the best, low carb diet is dangerous. Most major news outlets feature health science news … Continue reading →

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