Mayor Bloomberg should applaud Subway for shortened sandwiches

Subway is being sued because apparently some “footlong” sandwiches have turned up to be only 11, or maybe 11.5 inches. The firestorm started with a picture posted on Facebook in Australia of a footlong alongside a tape measure that showed it to be 11 inches. Americans, however, not content to complain to the company or via social media, launched a $5 million lawsuit against Subway’s parent company.

My thought? New York’s Mayor Bloomberg should look into this to potentially add footlongs to his banned foods list. Maybe even give Subway an award for helping fight obesity by providing less food than footlong buyers think they are getting.

Seriously, Subway’s response of saying they are redoubling their efforts to make certain of consistency across all franchises is OK, just OK. I think they could have gone farther to say for example that they conducted their own investigation and found that 89% (or some such figure) were at least 12 inches and they are putting new policies and programs in place to insure 100% compliance. They will even provide a public report on their findings after the new policies are in place. Something like that.

UPDATE: Some great suggestions showing up in the comments. An additional one via email: Subway could offer a half inch sandwich for free to anyone who thinks they got cheated. Gosh, so many ways for Subway to turn this into a positive.



4 thoughts on “Mayor Bloomberg should applaud Subway for shortened sandwiches”

  1. Sometimes the key to effective communication is a change in operations. Communicators need the ability to influence an organization’s operations in order to effectively communicate.

    Remember the ‘baker’s dozen’? Bakers would routinely throw in an extra bun to be sure no customer was cheated. Maybe Subway’s reputation minders need to suggest that Subway makes 13″ loaves to prevent further crimes against humanity.

    Then Subway’s can announce a commitment to making sure everyone gets more than they asked for. They can coin a new unit of measure – the ‘Subway sandwich inch’, or the ‘Sandw-inch’, where 12 Sandw-inches = 13 regular inches.

    Would this make Subway everybody’s hero?

    Humor (if it is) aside, sometimes the best communication strategy is a new operational strategy, and the communicator needs the ability or power to influence this.

  2. Since they’re not pricing the sandwiches by the inch, where is the damage? They should include the disclaimer (measurements are before bread is cooked. Some shrinkage will occur.)

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