What if you are like Monsanto, and in a battle you can’t win?

There are some battles that you just know can’t be won. Monsanto is in one of them–the GMO name-calling battle. I’ve had a few client situations where the reputation situation is so ugly, that any conventional strategy is quite hopeless. In one, a few years ago, I said you need a game changer. You need a way to push a restart button and clear the past away. They did and the change was remarkable.

But what about Monsanto. Things are so bad for them, that even the PR newsletters commenting on them can’t spell their name right. I live in Washington State and the GMO labeling issue is on the ballot. As NPR pointed out, it is certain to pass. Food in Washington State no doubt will soon need to be identified as GMO or non-GMO.

What is so fascinating about this issue is that anyone who has seriously looked at the fundamental concern, which is consumer health and safety, has to conclude that there is zero scientific evidence for any concern. Zero. None. All the more remarkable given how hard are working to find the slightest amount. Even famed food authority Michael Pollan, in an NPR interview, stated that the scientific evidence does not suggest any danger. But, he also pointed out that this debate is really not about safety. He says it is about transparency.

I am all for transparency. I stated in a Capital Press interview that in this era any ag producer or food processor needs to look at how what they are doing will be viewed by the public and consumers if it is made clear. If it can’t be defended, they had better change it, because whatever is untenable to the public will come out. I believe in transparency.

But this is not really about transparency. Because slapping words or in this case three letters on something that has become so distorted and misunderstood in meaning is doing no public service. Why not just put “radioactive” on it, and the nuclear symbol? The anti-GMO forces, with the too ready compliance of the headline-hungry media, have so tainted those three letters that putting GMO label on food is to call it poison.

It’s not about transparency because as Pollan pointed out, and was confirmed to me by those who oppose GMOs, the science doesn’t matter, transparency doesn’t really matter. This is about big companies, powerful corporate interests, and most specifically about Monsanto. This corporate giant is wrongly seen as having a monopoly on GMOs and ruthless in their protection of intellectual property (see Food Inc.). That’s why the anti-GMO forces can’t win this battle. It’s not really about GMO, food, safety, or transparency. It is about the animosity that so many–particularly the younger set–feels toward corporate agriculture and food production. The GMO battle is a litmus test for whether or not you support the local movement, reduction in chemicals in foods, the small guy vs the huge guy.

Monsanto can’t win it. The pro-GMO folks can’t win it because they are fighting the wrong battle. They can’t seem to try to bring some scientific sense to this discussion without being accused of cozying up to corporate greed. That’s the nature of this battle.

To me, this is an archetype of the kind of “state of fear” situation that destroys, rather than helps. The vaccination scare is another example. I have little doubt that many young lives have been hurt by the irresponsible activism of some and the inherent danger in our media system when chasing ad dollars is more important than providing the truth.

How will we be hurt when we lose the GMO battle? In Washington, how can we not see an increase in food costs and a reduction in food choices? Who wants to prepare labels for one state? Who wants to manage distribution with this kind of ad hoc labeling requirement. Pure nonsense–and for what reason? Science? No. Fear mongering by those who profit from creating irrational fears. Much worse, is the danger that public fears about GMOs will limit our ability in the future to produce the many times greater food output needed to meet demand by 2050. In that case, people will starve and food costs will become a much higher portion of living costs, with the poor being hurt the most.

Monsanto, and the rest of you in this business. Your lack of transparency, of lack of attention to the rising concern about this, your lack of public education around this important issue is where the blame really lies. It’s too late for you to try to address this. But others who are concerned about our food supply–and about how nonsense like this can take such a firm hold–they must step up now.


One thought on “What if you are like Monsanto, and in a battle you can’t win?”

  1. I actually work in Biotech communications and legislation and also liken the Anti-GMOers to the vaccine/autism false criminal scare, in addition to climate change deniers and creationist. None the less we are seeing improvement. You have the Genetic literacy project, in addition to getting further endorsements from the likes of the EU. Companies I know are taking a long tail approach. There is no magic bullet.

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