Samsung forgot lesson 1: it’s always about the coverup

To err is human. To cover up is…stupid. I thought smart companies like Samsung understood that basic rule. Ever since Watergate, every reporter is looking for a cover up. But, now, since we turned most of the population of 7 billion folks into reporters, there are an awful lot more just waiting for you to hide something you don’t want people to see.

In case you missed it, a Samsung smartphone apparently caught fire. The company demanded proof before replacing, so the guy put the proof in video form on YouTube–just sort of a natural thing for a digital native to do. The company said, OK, we’ll replace your phone if you take the video down, promise not to it again, absolve the company of all legal liability, waive all his legal rights and and and…

What would you if Samsung made you this offer? Right. That’s what he did. Took their response onto YouTube. Now (as of this writing) nearly half a million know of not only the safety issue, but of Samsung’s heavy-handed, highly ridiculous attempt to hide it.

What’s kind of funny about this to me is we are heading toward the end of the year. I was contemplating writing a post about how it seems that most everybody gets it now, crises aren’t what they used to be, maybe it’s time to stop harping on this stuff.

Then, Samsung happens…happy new year.

 

3 thoughts on “Samsung forgot lesson 1: it’s always about the coverup”

  1. To err is human. To cover up is….human.

    No sudden evolution has occurred in the human condition that would make people stop acting like people.

    Technology has done wonders to create a ‘new reality’ where the certainty of external scrutiny should theoretically prompt internal moderation. This new digital nirvana probably won’t work any better than the old fashioned analog version, formerly known as ‘conscience’.

    “01111001 01101111 01110101 01110010 00100000 01110011 01101001 01101110 01110011 00100000 01110111 01101001 01101100 01101100 00100000 01100110 01101001 01101110 01100100 00100000 01111001 01101111 01110101 00100000 01101111 01110101 01110100″

    Call it job security…. and happy new year!

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