Effective reputation management–the toughest and most important element

Two unrelated opportunities recently caused some reflection on basic communication issues and particularly reputation management. One came from the Mayor of Bellingham, WA, my beautiful little city by the bay who invited me to speak to her city department heads, managers, administrators and the like. The topic: communication and leadership.

The other came in the form of an invitation to speak at the Global Energy Crisis Communication Summit in London put on by Valiant Business Media. I had to turn down the trip but they graciously agreed to have me participate virtually by means of video then live discussion via Hangout following.

I decided that the key message was the same in both. As I put it to the Bellinghamsters, the hardest and most important lesson in communication (and leadership) is….(drumroll please)…it’s not about you. That’s right. It’s not about you.

How do you say that to a CEO, Chairman of the Board, or even the head of communications of a global 100? If you want to see my attempt at that

here’s a link to my video on “Making Reputation Management and Crisis Communication Part of Your Culture.”

I’d love your feedback. And if you like it I’d really like to hear if you shared this with some of the senior folks in your organization.