Maneuvering in the age of hypersensitivity–thoughts on Edelman and others

What will be the impact of trying to communicate in a hyper-sensitive world? Will communications from companies, organizations and individuals become so cautious, so lowest common denominator that we will lose the vitality of honest expression and open debate?

That’s the question that comes to me as I read about the firestorm around Edelman’s post following the suicide of Robin Williams. How can such a thing create such protest? Can anyone say anything without ticking someone off enough to light the fire?

The fact is we are more connected to anyone and everyone than ever. The power of the word–written or spoken–increases with the exposure and the network effect dramatically increases the exposure. So, certainly there is greater opportunity than ever to find someone who doesn’t like what we say. And they also have the power of the network effect. Add to that the natural attraction we all have to expressed rage (note today’s media) and the advantage goes to those most p-d off.

The trouble with this is in part made clear by PR Weeks blogger, Steve Barrett, who in the article on Edelman’s blog, raises the question about whether PR companies should work for big oil, big pharma or big finance. Give me a break!

Sure, there are a lot of people out there, particularly the digital mob, who hate nearly everything big and powerful and who would love to see a world without big oil, big pharma and big finance. They don’t give a thought how’d they’d keep the lights on or power to the socket that juices up their smartphones that enables them to express rage against the ones providing that power. And when they get sick and really need that pill, seems they don’t think to evaluate their narrow-minded perspective. These may not be the folks who when their start-up gets going need some serious underwriting, so they can be free to trash big finance.

The fact is all these evil biggies contribute significantly to our world even while their reputations seem to continually decline. Barrett points out that big oil represents as much as 15% of PR spending. I got to say, what is this buying them? If ever big oil and other biggies needed great PR its now. Instead in a publication like PR Week we have the question whether it is wise, or presumably ethical, for a PR firm to even work for them.

It’s my hope the fear of offending doesn’t stop companies and people from speaking out. Next time Edelman’s senior staff thinks about a blog post, and anyone else watching this issue, they will no doubt ask themselves: who will this tick off? Chances are they will work to not be offensive. After all, who needs this kind of trouble. They may even decide not to blog at all on this important topic of mental illness and suicide. And that is not a good thing.

Hooray for those not cowed by the digital mob and their hypersensitivity.

 

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