The Crisisblogger is Gerald Baron. Like most in this business, I never set out to be involved in crisis management and crisis communications. Sometimes life is like that. But since the mid-90s I’ve been involved in many organization-threatening events. Those experiences led to the creation of the leading crisis communication technology– PIER (Public Information Emergency Response). PIER has been used to great effect in many large events including most recently the 2010 Gulf Spill. Those experiences also led to the publication by a leading international publisher of my book called “Now Is Too Late: Survival in an Era of Instant News” which was released in its second edition in 2006: “Now Is Too Late2.”
For about 28 years I was the head of a moderately sized marketing and public relations firm, Baron&Company. PIER Systems evolved out of that company in 2000 and in 2006 I became temporary CEO, turning the leadership of Baron&Company over to two of my associates, Jason Glover and Chris Bothel. In late 2009 O’Brien’s Response Management acquired PIER and I became EVP Communications for O’Brien’s, leading the company’s marketing and growing the media and communication services. As of January 1, 2011 I have returned to independent consulting as the principal of Agincourt Strategies, LLC. I am pleased to continue working with O’Brien’s and PIER as a Senior Advisor.
As a consultant, I focus on crisis preparation including dark site preparation, crisis communication planning, message mapping, training, drills and exercises and social media implementation and management.
If you think I might be able to help you, please do not hesitate to contact me at 360-303-9123 or email me at firstname.lastname@example.org.
More links about the blogger for those interested:
www.joemoserstory.com (In January 2009 a book I had been working on for 2 1/2 years was published: “A Fighter Pilot in Buchenwald: The Joe Moser Story.” It follows one American WWII fighter pilot, who is still alive and well, through his harrowing bail out, capture, two months of hell in the concentration camp, then as a POW including the German “Death March.” A story of quiet, simple courage and incredible strength and endurance.)