Author Archives: gbaron

Apple’s CEO shows how to handle a media-caused crisis

I’ll admit it. I’m an Apple fan. I’m writing on a huge iMac, with four other Apple products nearby. And yes, I own some stock, but purchased recently unlike my much smarter children who bought it a long time ago. … Continue reading

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What do you do when employees disparage the company on social media?

I was asked by Matt Wilson of Ragan PR Daily to comment on the American Airlines trouble with a presumably now former flight attendant who mocked the company and senior executives in YouTube videos he clearly meant to go viral. … Continue reading

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Oregonian opens curtains on devious PR behavior

This is the kind of press report that drives me buggy. The Oregonian reporter Jeff Mapes, on Oregonlive pulls the curtain on the horrible goings on an Oregon PR firm that dares to help a chemical company defend its product. … Continue reading

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Why I think most are wrong about the Komen Foundation’s “mistakes”

I’ve really been struggling with this one. Something is amiss here. I’ve read lots and lots of comments from PR and crisis communication practitioner’s about how badly Komen screwed up their PR and crisis communications. Some even seem to think … Continue reading

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Reddit, the internet’s front page, and AMA with an Intervention cameraman

I’ve only been somewhat aware of Reddit. Like a lot of other social discussion site I just don’t have time for all the chit chat and frankly, looking at the vast majority of the chit chat on there, not sure … Continue reading

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Former BP communication manager shares important lessons learned

Neil Chapman is one of the world’s true gentlemen. I got to know him about ten years ago when I was just starting to sell PIER and Neil, in his role as a lead for BP in crisis communication, became … Continue reading

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Orange juice import ban reflects a smoldering crisis

On January 11 the FDA announced it was banning imports of orange juice from all foreign countries. This is a serious action. The mere possibility of it caused orange juice futures to soar to an all-time high.The impact on US … Continue reading

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Internet protests–exercising the power

Many of the largest internet website leaders have joined in the protest against SOPA/PIPA in an effort to stop Congress from implementing new laws aimed at protecting intellectual property. Poynter has gathered up the “blackout” pages of many of these … Continue reading

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SOPA is dead, PIPA still alive and Wikipedia goes dark Wednesday

If you rely on Wikipedia (not sure I could live without it), it will be dark Wednesday. This unusual action is a protest against two bills that were under consideration in Congress: SOPA and PIPA. However, I just found out … Continue reading

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