Tweets- GBaron: Apple's CEO shows how to handle a media-caused crisis: http://t.co/YzUCYmQc February 20, 2012
- GBaron: Goodness, fire at our local BP refinery. Watching it live from Palm Desert. http://t.co/NwAMzEpD February 17, 2012
- GBaron: @jgarrow Sorry about that Jim! February 16, 2012
- GBaron: Pinterest--the next big thing for emergency communicators? http://t.co/tSDQF2IL February 16, 2012
- GBaron: What do you do when employees disparage the company on social media?: http://t.co/Ow31JGFH February 15, 2012
Author Archives: gbaron
Apple’s CEO shows how to handle a media-caused crisis
I’ll admit it. I’m an Apple fan. I’m writing on a huge iMac, with four other Apple products nearby. And yes, I own some stock, but purchased recently unlike my much smarter children who bought it a long time ago. … Continue reading
What do you do when employees disparage the company on social media?
I was asked by Matt Wilson of Ragan PR Daily to comment on the American Airlines trouble with a presumably now former flight attendant who mocked the company and senior executives in YouTube videos he clearly meant to go viral. … Continue reading
Oregonian opens curtains on devious PR behavior
This is the kind of press report that drives me buggy. The Oregonian reporter Jeff Mapes, on Oregonlive pulls the curtain on the horrible goings on an Oregon PR firm that dares to help a chemical company defend its product. … Continue reading
Why I think most are wrong about the Komen Foundation’s “mistakes”
I’ve really been struggling with this one. Something is amiss here. I’ve read lots and lots of comments from PR and crisis communication practitioner’s about how badly Komen screwed up their PR and crisis communications. Some even seem to think … Continue reading
Reddit, the internet’s front page, and AMA with an Intervention cameraman
I’ve only been somewhat aware of Reddit. Like a lot of other social discussion site I just don’t have time for all the chit chat and frankly, looking at the vast majority of the chit chat on there, not sure … Continue reading
Former BP communication manager shares important lessons learned
Neil Chapman is one of the world’s true gentlemen. I got to know him about ten years ago when I was just starting to sell PIER and Neil, in his role as a lead for BP in crisis communication, became … Continue reading
Why communicators will (and must) take stronger leadership in organizations
The public relations industry is in flux, maybe even in turmoil. Many discussions in 2011 centered around redefining PR. It’s time to recognize that a fundamental shift has occurred in our world and it is a shift that puts strategic … Continue reading
Orange juice import ban reflects a smoldering crisis
On January 11 the FDA announced it was banning imports of orange juice from all foreign countries. This is a serious action. The mere possibility of it caused orange juice futures to soar to an all-time high.The impact on US … Continue reading
Internet protests–exercising the power
Many of the largest internet website leaders have joined in the protest against SOPA/PIPA in an effort to stop Congress from implementing new laws aimed at protecting intellectual property. Poynter has gathered up the “blackout” pages of many of these … Continue reading
SOPA is dead, PIPA still alive and Wikipedia goes dark Wednesday
If you rely on Wikipedia (not sure I could live without it), it will be dark Wednesday. This unusual action is a protest against two bills that were under consideration in Congress: SOPA and PIPA. However, I just found out … Continue reading