Category Archives: Citgo

7-Eleven and Citgo

Citgo’s challenge to protect its brand against those who take strong exception to its ownership by Venezuela and that country’s leader Hugo Chavez got more severe with the announcement by 7-Eleven that they were dropping their affiliation with the oil company.

What I found interesting about this is the way 7-Eleven announced it. First, they seemed to go out of their way to distance this decision from anything having to do with Venezuela, Chavez or any political motivation. Then, they go on to say that  they understand  Americans’ concerns about Chavez. Here’s the Houston Chronicle report.

This is first class dissimulation. I wonder what kind of legal negotiations went on behind the scenes that could cause such kind of communication nonsense. Did Citgo threaten legal action if 7-eleven didn’t say they weren’t doing this because of Chavez? Clearly, it makes no sense and the problem is it violates the first rule of crisis communications: do not destroy your credibility. 7-Eleven by this statement said: do not believe what we are saying because we are contradicting ourselves.

Fortunately for 7-Eleven, actions speak louder than their words. And that is always the case. This analysis by Bulldog Reporter reveals what some of the thinking may be but also how their statement confounds the analysts.

Citgo has a really big and growing problem. An apology from Chavez about his smelling the devil might still save the situation, but, I haven’t seen any pigs flying lately. And now, anything that is done, even an apology, will only bring more attention to a rapidly deteriorating situation.

This is what an online reputation attack looks like: Citgo

Here’s an email I just received from someone who normally sends me a lot of jokes. I’m guessing that’s a way a lot of these online reputation attacks go–from people who have a big list and are accustomed to sending things on. I’m not verifying that Citgo is indeed owned by Venezuela and this email is pushing the term dictator, but not of that is the point. This is what it looks like. If you were Citgo, what you would do if this really developed a head of steam? Tell Chavez to shove it?

Bet you have seen, but if you haven’t, worth knowing.

Venezuela Dictator Vows To Bring Down U.S. Government

The Venezuela government is soleowner of the CITGO gsoline company.

Venezuela Dictator Hugo Chavez has vowed to bring down the U.S. government.

Chavez, president of Venezuela, told a TV audience: “Enough of imperialist aggression; we must tell the world: down with the U.S. empire. We have to bury imperialism this century.”

The guest on his television program, beamed across Venezuela, was Cindy Sheehan, the antiwar activist. Chavez had as his guest Harry Belafonte, who called President Bush “the greatest terrorist in the world.”

Chavez is pushing a socialist revolution and has a close alliance with Cuban Dictator Fidel Castro.

Regardless of your feelings about the war in Iraq, the issue here is that we have a socialist dictator vowing to bring down the government of the U.S. And he is using our money to achieve his goal!

The Venezuela government, run by dictator Chavez, sole owner of Citgo* gas co. Sales of products at Citgo stations send money back to Chavez to help him in his vow to bring down our government.

Take Action

Please decide that you will not be shopping at a Citgo station. Why should U.S. citizens who love freedom be financing a dictator who has vowed to take down our government?

Very important. Please forward this to your friends and family. Most of them don’t know that Citgo is owned by the Venezuela government.