Category Archives: Crisis Case Studies

Uber’s “God View” shows more power means more responsibility

In case you haven’t seen, Uber, the controversial (for taxi companies anyway) new contract ride service, is in trouble. Seems they have a way of knowing where everyone who uses their service goes. It’s available to those inside the company. It’s called “God View.”

Obviously there is considerable power in having such a God view. As Lord Acton reminded us, there is a corrupting power related to power. All it would take would be for someone not using their head to use it for bad reasons. Buzzfeed broke a story about the New York executive for Uber using the God View to track the movements of a reporter and others. One other executive said that Uber might use the tracking information to smear reporters who wrote critically of the company. He, of course, apologized and admitted saying that was “wrong.”

Yesterday I had the privilege of speaking to a group of almost 200 Sheriff’s and police chiefs. Big data is getting to be big news, big opportunities, with big concern. There is no question that big data which is now being made available to law enforcement to provide “threat scores” including any questionable or threatening social media post, will be an important enhancement to law enforcement. But, given revelations like the NSA activity and the increasing awareness of the loss of anonymity, a backlash against big data and its use is already evident. No doubt, it will grow.

Companies like Apple, Google–even Uber–are amassing personal data of amazing detail and complexity. We need companies and executives who commit to “do no evil” as Google famously has done. More than that, we need leaders who don’t just say it, but do it.

There will be legislation–as so many seem to think rules fix all problems. Legislation alone won’t. We need people and leaders to understand the corrupting nature of power and have the moral strength to resist. When they don’t, as with these Uber folks, the public reaction should be swift and decisive.

I’m thinking that Uber’s reaction of now publishing its privacy policy is far too little and too late. It should have revealed the existence of God View earlier. It should severely limit the people who have access to it rather than making so widely available in the company. It should have a strict policy for when God View would be used and publicly disclose that. It should have an outside, respected panel responsible for approving any use of it. Overkill? Maybe, but if not the result may be market kill. Any more such revelation of abuse of God View may seriously damage rider’s willingness to use Uber. Suddenly, taking a taxi for many looks like a safer bet.

Tim Cook, Ted Bishop, the invisible Ebola czar and other random thoughts

Lots going on in our world of crisis communication, but as I’ve been busting it getting a big project done for a client (series of 18 training videos on global crisis communication), I haven’t had much time to comment, let alone think about some of these things.

Ted Bishop, former president of PGA. He was stripped of his job, his title and all the privileges (considerable) of being a former president of the Professional Golf Association. He must have really, really screwed up. Well, yeah. He tweeted a somewhat thoughtless comment. Jumping into the post Ryder Cup discussion, he derided Brit golfer Ian Poulter who derided commentator Nick Faldo who had criticized Spanish golfer Sergio Garcia. What was his so highly offensive tweet? He called Poulter a “lil girl.” Ouch!

Obviously a good lesson here: think before you tweet. Another lesson: outgoing presidents probably shouldn’t tweet at all. Another lesson: opinions of any kind need to withstand the ire of the lowest common denominator hyper-sensitive among us. What do I think of this? This is a microcosm of what is happening in our world–and I find it disgusting. The level of what is acceptable and unacceptable is getting so ridiculously low (except for rude, lewd, and nasty language which seems to be almost universally acceptable) such that freedom of expression is being killed in the court of public opinion. Should he have said it? Probably not. Did the PGA–and the media who are all over this as indication of the “diversity problem” in the PGA–over react? Well, you know my opinion by now.

Tim Cook? Big headlines, all over the news, Mr. Cook comes out of the closet. Nieman Labs is among those saying what a glorious moment this is in journalistic history. Yet, they raise an important point. Wasn’t this known a long time ago? I doubt that Cook’s coming out was a big surprise to most in the tech world. And for that matter, most of the Apple community. Which brings up the point, when is news news? Apparently only when the major news media decide its news. Not really. This was non-news as well known as it was and yet there are so many pretending that it is news. Which means of course, that while a great many leaders still think about PR as “managing the media” there is very little management left. The conversation about Cook and what it means for the CEO of one of the most important and powerful companies in the world to be gay has been going on for a long time. It’s nice to have Mr. Cook join the conversation finally.

The Ebola “czar” and bungled crisis communication. Had a chance to discuss this briefly with my friend and social media expert Patrice Cloutier. Patrice, Bill Boyd and I collaborated on a project a couple of years ago with a major municipal public health agency helping them train staff and operationalize social media monitoring.

Now the media stories are filled with how confusing and contradictory the various messages about Ebola are. Well, of course, the media’s got to write something that will get people fired up. But, they are making an important point. When the fears first started hitting the US, particularly with Dallas, the CDC’s Tom Frieden was the face of the CDC and de facto face of the federal government and the health community. Yes, there were some glitches, but overall he was effective and we knew where we could go with the best available information.

Here comes this administration, obviously feeling the pressure. Like he did in the gulf oil spill, Obama took control of communications and since then it has gone to heck. Like it did in the spill. He dismantled the Joint Information Center operation, put twenty-something White House operatives in charge of communications and required that the several hundred highly experienced communication experts sit around while the WH had to approve and politicize all the information coming out of the spill. How do I know? I was there. While he used every opportunity he could to kick BP’s “behind,” it became clear that while the government was posturing, it was up to the company and its experts to put an end to the endless gushing. Did public trust in government go up as a result? No, and just when it was most needed.

The CDC is the nation’s best resource in a situation like this. He stripped them of their voice and credibility just when it was most needed. (I almost laughed out loud when I saw that CDC announced a rapid reaction team and the next day the news report that said Obama ordered the CDC to put in place a rapid reaction team. Shades of the spill communications all over again (remember the ridiculous posturing around dispersants?)

So he does he have for the face of Ebola? An appartchik as someone has said. Admittedly, Ron Klain is not twenty-something, but what are his credentials compared to a Dr. Frieden, or almost anyone from the CDC? And, where the heck is he? For being asked to be the face it seems all anyone has seen is his backside. As Krauthammer said, he is in self-quarantine.

Ok, I’m being curmudgeonly and overly harsh. I’m sure the PGA, journalists covering the Cook story, and Mr. Obama and Mr. Klain are all doing their very best. But, we have to take our lessons where we can.

And today’s lessons:

1. Come on people, let’s not overreact to one little questionable comment on Twitter and ruin a guys life over it.

2. Be careful what you tweet–don’t call big time golfers lil girls.

3. We live in a hypersensitive environment, one in which there are a great many who stand to gain from fanning the tiniest spark into a giant firestorm. (Makes you want to just buy a small farm and move out into the country, doesn’t it?)

4. In a crisis, especially a crisis characterized by irrational fears fanned by the flames of media trying to buy eyes, a calm, consistent, credible voice and message are essential. (And Mr. President, it doesn’t have to be you in every case.) If I get one wish from this is that the CDC and not the White House communications operation, will once again become the voice of best available information on Ebola and any future health crisis.

The $25 billion (probably) avoidable crisis

Like most crisis observers (pundits) I didn’t really think of the PIMCO problem as a crisis. I was a little more interested in its affect on my portfolio. But the financial services firm has seen an outflow of investor dollars of $25 billion since the crisis hit in September.

What would cause investors to pull $25 billion in invested funds? Would seem a cataclysmic event. Indeed, it was. PIMCO founder and investment manager Bill Gross left to join a competitive firm, Janus. Since then, the fund Gross is now managing jumped $66 million in September.

PIMCO is clearly fighting for its life with new announcements daily of major investors pulling out. This is a crisis.

The key questions are: what caused it and could it have been avoided. Knowing as I do that the way things look inside is always a lot different from outside, I should hesitate to jump in. But, I haven’t before.

The crisis was caused by Bill Gross leaving. It could have been avoided by:

1) keeping him from leaving

2) keeping him (or any other single individual) from building an individual brand and reputation separate from the organization brand and reputation

3) managing the departure better

After reading the Wall Street Journal report detailing his departure it is very clear that him leaving was no great surprise. He apparently isn’t the nicest man in the world, or his co-workers didn’t have the awe and respect for him that investors apparently do. So if things were going sour, how could it possibly be that he left with so little preparation and with such devastating results?

There are so many powerful lessons in this event that I’m sure there will be books coming out. As crisis pundits we tend to look at the cyber breaches, the active shooter incidents, even tornadoes and earthquakes to prepare for. In the world most of our clients live in, things like key people leaving are real world crises that cause worry and possibly devastating results. I know I am learning from this to include key departures on almost any list of risks to evaluate and prioritize. One of the greatest benefits of risk analysis and prioritization is to say: if this thing could kill us, what are we doing today to make sure it doesn’t happen. Good crisis preparation results in best crisis prevention.

So, have a look right now. Do you have superstars in your organization? The key question is–where do the essential relationships lie? For PIMCO, it was clear they were with Mr. Gross–and that meant the entire organization was very vulnerable. Steps can be taken right now to 1) make sure the superstars stay 2) spread the key relationships around other leaders 3) if a superstar is getting antsy, don’t wait until he/she jumps ship to try to rescue the relationships. Attack their antsyness, or prepare your customers right now for their potential departure.

 

BuyPartisan app and the risk for reputation damage

It’s getting more common for businesses and organizations to get in hot water with consumers by taking positions on hot political-social issues.  Komen Foundation stumbled on funding for Planned Parenthood related to abortion, Chick-fil-A for comments made by its CEO against gay marriage. More recently Panera, Target and Chipotle made news by asking customers not to take guns into their stores, thereby jumping somewhat into the Second Amendment debate.

Most companies and organizations have attempted to tread lightly on controversial political and social issues because of the natural desire to sell products or services rather than sell a position. If they have been involved in political activity it is as quietly and discreetly as they can. Now BuyPartisan is making that almost impossible.

The app is simple: scan the barcode of a product you are considering and the app will tell you who owns it and the political inclinations of the makers based on their political contributions. Starbucks (no surprise to us who live in or near liberal Seattle) gives over 80% of its contributions to Dems. As Stephen Colbert demonstrated on his show General Mills leans Republican (understandable he says since its run by a General), and Kelloggs is balanced.

Transparency is a great thing and I’ve been and continue to be an optimist about the longterm value that increased transparency is bringing to our lives. But transparency combined with the excessive partisanship, toxic talk, abusive disrespect and lack of willingness to even listen to the other side represents a worry to me. Boycotts against companies or organizations can operate with unprecedented speed and power due to the internet and social media. Often these are based on completely false bases as one boycott I have been somewhat involved in demonstrates.

I point out the BuyPartisan app as a sign of our times and a new risk of reputation problems to companies. If your organization contributes to political candidates or causes or has owners, senior managers who do, I would urge you to add a backlash against such contributions to your risk analysis. It’s something else to prepare for.

The real consequence of this will not be more reputation crises. It will be the decline of willingness of companies and leaders to participate in our nation’s leadership through political activity. If I was a comms director for a company right now, I would hope the record of the company and its leaders is one of giving equally to both sides. The pressure will be on to give with an eye to what the crazies on either side will do with the information. Here is where transparency, due to hyperpartisanship, is hurting us.

And that’s too bad. Transparency isn’t the problem. The hatred, disrespect and animosity to those with whom we disagree is.

 

Fake spokespersons find it easy to prank the media

As if crisis and emergency communicators don’t have enough to worry about. In today’s instant news world, without the care journalists once showed to get it right, it’s becoming increasingly common for fake spokespersons to prank the media.

Imagine the nightmare–your organization is in the middle of a major news crisis. While you are working hard to get your authorized spokesperson prepared to go live on national or regional TV, your TV monitor shows a live report going on with someone posing as a spokesperson for your organization.

Think it won’t happen?

1. Asiana Airlines accident: A “trusted source” provided Fox affiliate  KTVU a list of names of pilots on the plane which crashed short of San Francisco’s airport. The names included Captain Sum Ting Wong, and Wi Tu Lo–among others. The names were read on the air by the news anchor.

2. LADWP water main break near UCLA. A fake spokesperson for the LA City water department carefully explained to the LA ABC News affiliate that the huge break was caused by someone throwing a cherry bomb into the toilet, or taking a really big dump. The live anchors were somehow not alerted by the name of the spokesperson: Louis SlungPue.

3. Napa earthquake. Blog reader Larissa sent this link to a CNN Anchor getting pranked by a fake police department PIO by the name of Adam Sure. His explanation for the cause of the quake related to Howard Stern’s backside tipped them off.

The Gawker article references other times that live news reporters got pranked by calls including posing as eye witnesses to the Malaysia Airlines crash.

This trend may have been sparked by the outrageous success of the fake BP PR twitter account that became a big hit during the 2010 oil spill. Here’s a list of the funniest lines from this fake account.

And that’s the good news. Folks like “Adam Sure” and “Louis Slung Pue” are pranking the media for the fun of it and to see if it can be done. Their intention is the challenge and the humor of it. Once they deliver their punch lines and reveal themselves, the game is up.

But, what if someone posed as an authorized spokesperson for the police or emergency management or your company with the intention of doing harm to you or the public? What if they provided plausible advice that would be dangerous? What if someone posing as a power utility spokesperson said under the circumstances given the wide-spread outage and extreme cold it is advisable for people to use their barbecues inside for heating? What if someone posing as a spokesperson for a manufacturing company with product safety concerns in the news announces incorrectly a global recall of all 10 million products and consumers should return them to their stores?

The above examples should provide enough indication that given the lack of care and editorial caution demonstrated by the media, plus their obvious gullibility, that such scenarios are not beyond the realm of possibility.

What can you do?

1. Make sure your local news outlets know you well and have a list of your authorized spokespersons. Send them this blog or the examples I provided and let them know, that while you trust they would show more caution than these examples illustrate, you want to help make sure that they don’t end up on YouTube as the next victim.

2. Include fake spokespersons and fake Twitter or Facebook pages in your list of crisis scenarios. They are secondary crisis–an often ignored category of crisis events that pile on the initial crisis. Know what you will do in advance. What will your organization do if confronted with a BPGlobalPR twitter account? Sue? Threaten legal action? Ignore? Plead with them to stop? Think it through and establish a policy and strategy so you don’t have to be chewing up precious time in the middle of a crisis trying to figure out this one. Same with fake spokespersons. Have a statement in hand ready to put on your website alerting folks to the fake announcement.

3. Add a Fact Check section on your news website–now. Don’t wait for false reports. Best practice today, I’m convinced, is to be quick to accurately correct the record when the news channels, blogs, social media or others get the facts wrong–by error or intention. However, be very careful! Don’t do like this police agency and wrongly attribute the social media report of an offensive bumper sticker on a patrol car to the person sending out the picture. Make sure you get your facts right the first time when correcting someone else’s mistake!

 

Advice to CEOs: Don’t turn your PR over to lawyers

In most crisis situations it is absolutely essential for attorneys and PR experts to work well together. Indeed, in working on plans for organizations I always ask about who their attorney is, whether or not he/she will review releases, and if they are participating in any drills or exercises. In the majority of events I have been involved in I have worked with some outstanding attorneys who understood and appreciated the nature of the partnership and the reality of the court of law versus the court of public opinion.

But there are two situations where I was involved that stand out in my mind where the CEO deferred all PR judgment to attorneys. That was a big mistake. One was because the company involved was a small subsidiary of a much larger company and the CEO of the subsidiary running the crisis believed that his future was more secure if he deferred to the attorneys (corporate attorneys from the head office). That was understandable, if mistaken. (The subsidiary company went bankrupt.)

The other was because the attorney demanded it. Again, there are reasons from the legal perspective. What is said publicly often impacts court action. The legal challenges may very well affect the viability of the business. However, an attorney who demands full control over PR should be a major warning sign and give any organization leader pause.

The issue always is what is in the best interest of the business or organization. Sometimes, no doubt, the legal challenges take precedence. Sometimes, as was the case with Arthur Andersen, you could win the legal battle but lose the company before you even have a chance to go to court. Only the CEO can determine what is in the best long and short term interest of the business.

Our court system is based on the idea that truth will emerge with aggressive representation of both the plaintiff and defendant. Two different views of events are needed and ideally are presented with equal skill. That is the ideal situation in a crisis that involves legal issues–there should be a strong voice advocating for what is best to win in the court of law, and one that advocates with equal ability for winning in the court of public opinion.

To place an attorney whose job it is to represent you in court in the role of deciding what is in the best interest of the company puts that attorney in a conflict situation. Any attorney who demands it should be released. Any CEO who so defers has signaled that he/she does not have the capability of determining the best interest of the company.

The risks of one spokesperson

Tony Jacques, an Australian crisis communication expert, makes some good points in this post about smaller companies facing crises.

I certainly have seen that mid to smaller size companies typically lag in preparation. I think there is a sense that because they are not large they tend to be immune. Only big crises kill big companies, but of course that is not true. While the death of a brand to a reputation crisis may not be big news if it is a small company, to those involved, death is death.

I want to draw attention though to one important point of his blog: the missing spokesperson. Just recently I was in a message planning session with a client and a question came up about what do we say about such and such a situation. The answer from the head came back quickly: you say nothing, refer every question like that to me.

It may seem the safest approach, but often it is not. For a number of reasons, but I’ll focus on the obvious one highlighted by Jacques’ post. What do you do when your one and only authorized spokesperson is out of town, on an airplane, or worse in an airplane that has hit the ground with devastating impact.

In best practice planning, every major leadership position in a response plan has at least three and sometimes four people capable of filling the role. That gets harder with smaller companies, but it remains essential. A company with a dominant leader who has difficulty delegating authority is especially vulnerable in a crisis.

The company Tony refers to may very well have crafted a wonderful statement in response to the negative publicity. Doesn’t matter if when the media calls there is no one authorized to deliver it.

 

 

New study on social media impact on journalism–wanna know why media isn’t trusted?

Oh my, a quick glance at this new study by ING on social media’s impact on journalism very quickly highlights a big reason for public distrust of media.

A key finding: Most journalists say social media content isn’t reliable, but 50% use it as a main source of information. Only 20% check their facts before publishing.

OK, let me see if I understand this. You’re a reporter and you are using Twitter or Facebook as your source for a story. You know/believe that what you are finding on there isn’t reliable. But you rush to publish without checking facts. In fact, you publish first on social media where (60% of you anyway) believe that the same journalistic rules don’t apply.

While the study is Europe-focused and uses a small sample, the findings seem to ring true. Faster, faster with less and less concern about accuracy because, well, it can be corrected later. Professional journalism, rather than combatting the inherent problem with crowd sourcing news, is rapidly adopting the worst aspects of it–in fact amplifying the errors. PR Newser notes that PR folks are finding journalists are checking with them less and less to confirm information. Further, despite the fact that journalists recognize the inherent unreliability of social media content, they report they consider statements about a company on social media more reliable than what the company puts out. Again, that shouldn’t surprise us, but, think about it. A company puts out information knowing it has to be very careful to protect its credibility and the journalists they submit to find whatever any Joe says on social media to be more credible!

What about the future? Those responding to the study fully expect more of the same, and worse. Faster and faster reporting, more reliance by them and the public on crowd-sourced news and social media, less fact checking–and presumably, less trust in corporate communications.

What does this mean? To me (no surprise) it means “you are the broadcaster.” As professional journalism comes to mimic and look more and more like crowd journalism, for companies and organizations the emphasis HAS to be on communicating directly through their own channels. The press release was declared dead a long time ago. Seems to me this study might have just buried it.

 

Seattle City Light SEO-boosting contract ridiculed

Seattle City Light has two significant PR issues going, and this is a case of one plus one equals ugly.

First is the action being considered by Seattle City Council to raise the pay of the CEO of the city-owned utility, Jorge Carrasco, to a max of $364,000. He is already the highest paid city official in Seattle but Council is considering giving him a raise of $60,000 per year.

Second, Seattle Times Columnist Danny Westneat, is having a problem with a $47,000 contract signed by Carrasco with Brand.com to burnish its online reputation. Westneat says the goal of the contract was to “buff up” the eco-credentials of Carrasco and to counter some negative online content about the agency thereby creating better search results.

Westneat has several problems with this: Brand.com apparently offered “doctorate level content” but some of the articles showing up looked to be written by an algorithm rather than a person–although I can see a beginning writer churning out such jargon-laden meaninglessness. The other, of course, is the idea that Carrasco would spend utility-rate-payer-city taxpayer dollars on anything related to burnishing his image.

All of this represents a conundrum to me. Reading Westneat’s column, the entire thing looks ill-conceived, ham-handed and downright foolish. And of course, that is what Westneat wants it to look like. But is it really?

Online reputations are a big issue as we as a society in general turn to the internet and what’s on there to become informed. Nasty reviews or negative articles can take a position in searches not warranted by the organization involved or any action. It’s just that outrage tends to attract attention and the internet seems to be a great place to express outrage. Seattle City Light, like any responsible public or private entity, wants to have an online presence that represents reality and not have searches dominated by a few with gripes. So what do you do? The strategy employed by them of countering the negative with more positive is a common strategy. Others, like those in Europe, have turned to the courts and have successfully forced Google to remove content from its searches that they don’t like. The folks asking for removal are demonstrating why this may not be such a good idea.

Having worked with a major city utility for a number of years (not Seattle City Light) I am well aware of how local reporters and news agencies love to demonize such organizations any chance they get. Reasons are obvious: people need power and if provided by the city they get no choice and it gets tied to every other issue or gripe that people have. That means it is rich fodder for columnists and reporters like Westneat. So let’s recognize that they have a hound in this hunt too, and anything that smells like combating the rather one-handed game they play is something they will attack with vigor.

That being said, it seems if City Light wanted to burnish their online image they should not have considered a contract, and apparently particularly with brand.com. Don’t they have some talented young PR staffers who could do some of this? Aren’t there other ways to improve search results? Or maybe they should do like the guy in Europe who tried to kill his family, and ask Google to take any bad stuff about City Light off the search results.

A dilemma indeed.

 

 

 

Chobani, Whole Foods and GMO–stopping the bullying

Chobani, a very popular maker of the wildly popular Greek yogurt, is facing the hijacking of their Facebook page by the anti-GMO crowd.

As frequent readers here know, I think the GMO-haters are out to a non-GMO lunch.  If there was one shred of scientific evidence behind their scare tactics, it would be one of the biggest news stories of the decade. And despite trying exceptionally hard to find evidence of risk, the scientific consensus is firm–there is no proof of risk or harm. You may recall this convinced one of the leading anti-GMO campaigners to come clean and admit he was wrong.

But lack of evidence is not stopping the nutcases from attacking anyone and everyone who they think can be bullied. Chobani works hard to cultivate an image of healthy food–all natural and all that. But, the anti-GMO crowd doesn’t like the fact that the cows that produce the milk that produce the yogurt eat grain that is grown with seed that has been developed to enable farmers to be more productive and use less chemicals. These (gasp) “Round-Up Ready” seeds come from (double-triple gasp) Monsanto, perhaps the most hated company on earth. The problem that Chobani and many many others in the food business face is how are they going to compete and meet the demand for their products by relying on milk from non-GMO fed cows when that milk is far far more expensive and in very short supply?

There are two issues that really trouble me. One, how does a company like Chobani fight against the kind of irrational but extremely passionate attacks of an ill-informed but noisy crowd? And second, how do others who are connected to the brand in some way avoid being tainted with the attacks–knowing full well that the fury of the bullies can turn on them in an instant?

Whole Foods dropped Chobani in December, 2013. They said it was because of the GMO issue. The Washington Post and New York Times both made clear that if that was the case, Whole Foods is being very hypocritical. They attributed it to other reasons–making more room for more niche, higher margin brands.

This decision did two things that have hurt Chobani and the rest of us: it helped bring Chobani’s GMO issue more to public attention and it further encouraged the bullies.

That’s the real problem I have here. I see voters in Jackson County, Oregon just voted to not allow GMO crops to be grown in their county. The GMO nuts are putting their labeling initiative on the ballot again in California. They continue to gain ground in their campaign of lies and misinformation precisely because otherwise good people are afraid of being bullied by them. Who wants to be sucked into such a controversy even when you know the fears are unwarranted? Who needs that kind of problem? So, just avoid them by staying clear. And the bullies win. Every time they win, they help convince those uncertain about the dangers that there must be something to it.

WholeFoods not carrying Chobani because of GMO? Well, that certainly means that Chobani and GMO must be dangerous. Thanks a lot Whole Foods–you just gave some major points to the bullies.

Remember the MSG allergy scare–the Chinese food syndrome? Completely bogus, based on a paper published in a prestigious scientific journal. Many people “suffered” by being deprived of “umami” one of the tastiest substances on earth. But that is nothing compared to the vaccination scare. People are not deprived of something tasty, children are suffering from increased levels of diseases and deaths are caused by a completely bogus “scientific” study. In 1998 a guy by the name of Andrew Wakefield issued a study showing dangers of vaccines. The media, of course, loves this sort of thing because scaring the be-jesus out of people through a new source of fear is a great way to get readers or viewers. And this was helped tremendously when a seriously overblown celebrity jumped into the fray and helped raise attention.

People get hurt by this nonsense and the bullying tactics of the true believers. That’s why it is essential that we base our political and personal decisions on the best available science, particularly scientific consensus. And that we resist caving in to the bullies. Will people get hurt by the bullies attacking Chobani? Yes, the people who would otherwise eat a good and healthy food. But more importantly, if the bullies win in the anti-GMO craze, the impact on food prices will be considerable. Now we are talking about significant numbers of people at the very lowest poverty levels starving. Yes, it does matter. The bullies have to be stopped.