OK, I think I spotted a trend here. Most of you probably noted it already but I tend to be a little slow. I’m calling it the “crisis aftershock.” We’ve seen it clearly in the Virginia Tech situation and now in the Minnesota bridge tragedy. Everyone in a similar position to the organizations involved are facing questions by local or regional media about how they would prevent such a thing happening to them or how they would respond. After Virginia Tech, virtually every university, community college or private college was asked by their local media how they would prevent the Virginia Tech tragedy from happening, how they would notify students, and if they would have made a similar decision to delay in notifying. This public scrutiny of their preparation is largely what has spurred many universities to suddenly act in buy notification systems. I wish that the driver for this was only the need to communicate re safety information. The reality is the embarrassment of not having a good answer to those question is what is driving a lot of very foolish purchases right now.
Everyone responsible for bridges is now having to answer the same question. This article highlights the demand for accountability–now focused on bridges that share a similar design. Communicators and leaders from every state and local transportation authority are facing questions about how can they assure that the bridges under their control won’t all of a sudden collapse. They’re in a tough spot.
So, the point is–each high profile crisis creates a series of mini-crises for anyone in the same or related business. If you make grow organic spinach and some organic spinach gets tainted with e.coli, you will be asked if yours is, how do you know, and what you are doing to prevent it. If you make baby widgets like six other manufacturers and one of your competitor’s baby widgets blows up and hurts a baby, you will be asked how you can assure your customers that yours won’t blow up.
The interesting thing is that we prepare for crises where we may be directly involved. But we don’t necessarily prepare for crises that others similar to us are involved. We prepare for the quake, but not the aftershock and it is the aftershock that may hurt us. So, add one more thing to your list of crisis preparation items.