Is Wal-Mart in a reputation crisis? I think so, and I expressed that opinion to a reporter working on a story for BusinessWeek. I guess I didn’t expect my judgment about that to appear in the title of the cover story of BusinessWeek online as it is right now. Read the article.
How did I get the opportunity to comment on Wal-Mart’s situation, given how many smart people in crisis and reputation management are either working on this or thinking about it? This blog. I commented on Edelman’s problems relating to the “flog” site “Wal-Marting Across America” and the BusinessWeek reporter, Pallavi Gogoi, who broke the story of Edelman’s sponsorship saw my comments and gave me a call.
I’ve blogged before about the connection between MSM (mainstream media) and the blog world and if this isn’t clear evidence of that connection I don’t know what is.
Of course, you are always a little nervous when a reporter from a publication like BusinessWeek gives you a call. But I was quoted accurately, thank you Ms Gogoi. It’s the gems that got cut you always grieve. Like the fact that what makes this a reputation crisis of significant proportions is that the public license to operate is very much at risk. Wal-Mart’s ability to enter new markets is very much at risk and whenever you have become a political football or pawn, with one party lining up against you and the other one either for you or remaining meekly silent, you have big problems. No company wants its brand to become so politicized, to become a symbol for what a segment of the public most hates about this country. And that is exactly what is happening.
We also discussed union involvement. Is organized labor behind the effort to damage or destroy the Wal-Mart brand? If so, how are they doing it? The connection between organized labor and the increasing opposition from the Democratic party is logical. How much does this play into Wal-Mart’s current distress.
Crisisblogger readers, please weigh in. I’d love to know what you think about Wal-Mart’s problems, potential solutions, and the reporting it is currently receiving.