Category Archives: technorati

I might be right about authenticity

I blogged right after the first of the year suggesting that 2007 might be the year of authenticity. Then I read the January issue of PR Tactics from PRSA. Editor John Elsasser (who kindly has published several articles I penned) quoted several speakers from the November PRSA conference:

Andrew Heyward, former CBS News President: “Hype and spin are going to be less effective over time in a wired world because as consumers have access to information–and they have access to as many sources as we do–as they become as powerful as they have, it’s going to be much harder to sell something if it not authentic.”

Peter Hirschberg, Chairman and Chief Marketing Officers for Technorati: “This is really a louse time to be inauthentic.”

A number of other speakers at this conference echoed the same sentiments, and according to Roy Vaughn and Steve Cody, writing in the Jan edition of PR Tactics: “The C-suite is beginning to listen.”

And you know when the C suite starts to finally sit up and take notice, the world has really changed.

What does the blog world look like?

Technorati has been tracking the growth and changes in the blog world for over four years. They just issued their new report and it is fascinating.

For those who want to skim the highlights (don’t because you’ll miss lots of cool graphics):

  • 57 million blogs now
  • number doubles every 236 days, although the growth rate is slowing
  • 55% are active (posted  at least once in past 3 months)
  • 100,000 were created EACH DAY in Oct, 2006
  • 1.3 million postings per day
  • There is a fascinating correlation between events of major public interest and the number of postings
  • Blogs are the long tail of media (but surprising how far up the tail some go now) with MSM representing the short tail
  • Languages: English 39%, Japanese 33%, Chinese 10%, Spanish 3%

(By the way, via my CustomScoop trial subscription, I just found out that Sacha Baron Cohen shares one thing with my sons and daughter: Their dads’ names–almost.) Here’s the story.