The corporate community is learning. Even a staid industry like the utility industry. From the old school perspective that “every one needs what we make so we just need to make more of it and ignore the critics,” the change is securely underway that demonstrates that public trust and confidence is not something to be taken for granted. Here’s an article that shows this kind of thinking in the energy industry.
I don’t agree with everything about this assessment from inside the utility energy:
– it seems very media-centric rather than talking about addressing stakeholders more directly
– I’m not sure that promoting economic benefits is effective in all communities–some, like my home community could care less about economic benefits. With strong growth, they don’t worry (for now) about jobs, taxes, and all that. They want to know quality of life will be protected.
The point is that the world has changed and the old ways of doing things and communicating about them (or failing to communicate) don’t work anymore. The winning soundbite was provided by Mary Deming of Southern California Edison: “If we lose public trust, we are doomed to fail.” Well said indeed.