Two of my favorite bloggers, Tony Jaques in Australia and Jonathan and Erik Bernstein from California, had excellent posts and two of the most important topics: rumor management and apologies.
Tony tells the story of a hepatitis A scare in Australia that got linked to a frozen berry product. The company out of an abundance of caution as they like to say, voluntarily recalled their product without verification their product was the cause. From there as you will see the media did their thing and the company apparently did not do enough to correct the misreporting.
The lesson is clear: a lie (or error) repeated often enough becomes the truth. The only way I know to deal with this is to loudly, clearly over and over and over tell the truth and correct the misinformation.
On the topic of apologies, the Bernstein’s rightly congratulate Anthem on their excellent apology following the hacking of 80 million members’ data. The Bernstein’s analysis is spot on as usual, but what struck me is what the company was offering to help assure peace of mind. Plus the fact that the CEO empathized clearly noting that his personal information was part of the hack.
It’s not enough to simply say you’re sorry. You have to say what you are doing to prevent it from happening and most of all communicate that you truly understand how those impacted feel. Not an easy job but well done by Anthem.