Tag Archives: crisis communication training

What are you doing to train staff and employees of your crisis plan?

A client asked for help in training their construction company employees of their crisis management plan. There were several reasons:
1. To let them know and assure them that the leadership of the company was preparing for all eventualities
2. To help them understand what is needed to protect the company’s future in a crisis so they can understand and support the effort if they are not actively involved.
3. To serve as introductory training for those who may be asked to be trained for specific roles such as in operations, planning, information gathering, distribution, etc.

To assist them with this I created a ten minute video which details the crisis management organization structure, the kind of training key managers were getting to fill their roles, and the priorities of the company in responding: taking the right actions and communicating them well.  At the end of the video the employees are asked to take an online test which will verify that they have indeed watched it and understood the content. Taking this test will be required.

Going through this process got me thinking about the ways companies and organizations are going about training both those who will participate and the employees in general.  I know that training is a big issue for a lot of companies, and I am deep into a video training series for a global oil company that provides details on every role in the crisis communication structure. It is designed for a global audience and should help reduce significantly the costs associated with regular training involving travel, classroom time. I’ve come to be strong believer in the future of video and online training and have learned a lot in the process. For example, keep the videos short (4-6 minutes) and follow up each video with a short online test to solidify the content. Interaction with others going through the content is also important which is why I fully support some level of group training even if using online methods.

I’m very interested in hearing from any of you about what you are doing to bring your team and your organization’s employees up to speed on crisis plans. And if you would like to have a look at any of these training videos being done for clients, with their permission, I’ll share a bit of that with you. Just email me at gerald.baron@agincourt.us and we’ll set up a time to review.