Tag Archives: instant news

NanoNews—understanding the new news environment

Struggling with what comes after “instant news,” I’ve tried to come up with a way of describing the dramatic change in real time information sharing that was powerfully demonstrated in the Boston manhunt. For better or worse, I’m using “NanoNews” to describe it.

I created a video in lieu of an in-person presentation I was invited to make at the National Capital Region’s Social Media in Emergencies conference. That presentation was just concluded so now I’m sharing this with you.

In 2001, when I wrote the first version of “Now Is Too Late: Survival in an Era of Instant News” I used the term instant news to help communicate that news cycles were gone, that as fast as news helicopters could get overhead the news of your event or disaster would be live on the air. I was thinking of the ubiquitous breaking news as well as the already emerging trend of sharing information via the Internet—at that time primarily through email.

But compared to the “instant news” we have today, “breaking news” corresponds more to snail mail. It’s practically dead and gone, and not just through over-use. When millions are tuned into the police scanner chatter broadcast live through Ustream or converted into a Reddit thread using websites like Broadcastify or scanner apps like 5_0 Scan, it’s obvious that breaking news can’t keep pace. By the time even the fastest news crews get the information from such sources, and relay it, it will be minutes old—and minutes old is unacceptable when you could have real time information.

Nano News is almost certain to grow. Mobile smartphone use continues to grow. Over one billion worldwide and a hundred million in the US.  That number will grow. And though they are called “smartphones” telephone use is actually quite small and diminishing—this report shows how these devices are actually used.

In the video I suggest that this widespread use of mobile devices to access events of interest constitutes a form of teleportation. Your senses, your ability to experience, is transported to the scene through the ever increasing use of real time information sharing usually from the “crowd” or non-professional sources.

The implications for emergency and crisis communications are immense. I was quite surprised to see a new study from PwC, which according to a press release of August 8: “more than half of the respondents – 57 percent – do not officially use social media as a crisis management resource.  For companies that have begun integrating social media into their crisis management efforts – Facebook and Twitter cited the most often – not all are seeing improvement in their capabilities. Thirty-eight percent of survey respondents are modestly leveraging it as a tool, but not necessarily seeing improvements in their capabilities, whereas eight percent of respondents believe that social media has become an enabler for their organization to proactively identify and respond to crisis events. “

That is quite stunning to me—raises a question as to whom within the organization the questions are addressed—IT?

In the video I made several observations which generated some comment and discussion with the group gathered in DC. One is that today in crisis communication you can NOT be fast enough. Only if facts or details are completely hidden (almost impossible these days) can you really control what goes out and when. If you can’t provide the relevant information what can you do? You can make sure what is said and gets traction is correct. Rumor management is job one. And it requires great speed, which means that Twitter is the numero uno media management tool. It’s not the only tool to use to be sure. But if you want the media and most informed public to know the truth, you better know what is being said and be very quick in correcting false information.

It seems the biggest issue confronting communicators is approvals. We had some valuable discussion about that during the conference and I was quite pleased to see that the separation of incident/response facts from organizational messages seems to be taking hold. Not everything to be released needs the same level of approval. As one pointed out, it requires trust in the PIO—but also a clear understanding prior to the event about releasable facts vs. key messages requiring approval—and the vast gray area between.

The experiment in presenting and discussing with a crowd across the country through Hangout went very well I thought (I’ll have to hear from those who were there). I think this will be far more common in the future. As is the case with these events it was helpful for me to learn from those who are practicing this stuff every day. But the discussion only confirmed that NanoNews is a vital reality and it is one that progressive communicators and emergency management leaders are coming to grips with—and that is good news.

 

How Twitter became the biggest thing in news–and is getting even bigger

Twitter started as a way for the always-connected crowd to share with their friends the kind of latte they were having and just what Starbucks location they were at. Who gives a rat’s behind? So I fearlessly predicted that Twitter would soon tweet into the sunset.

I couldn’t have been more wrong. Four years ago, January 2009, a tourist from Florida on a ferry in the Hudson sent a tweet heard around the news world. And the rest is history. News history, and therefore crisis communication history.

Twitter, and I others soon started preaching, was the new police scanner. It was how the news media got the news and tried to beat everyone else to the punch. More than that, it became a broadcast channel in its own right, with millions using it to find the absolutely latest and virtually any and all subjects.

From a media relations and crisis communication standpoint, Twitter has become essential. ESSENTIAL. While many still pooh-pooh the direct communication aspect with citizens, who can argue that with the media using it for searching and reporting the latest that it is essential even if all your focus is on the media? I’ve long promoted the importance of Twitter over Facebook this way, and Jim Garrow and I recently have been having a bit of discussion about that.

Now comes some interesting news that suggests that Twitter is starting to really get that they are a news channel, and not mostly a latte-sharing channel. Twitter is beefing up its algorithm for search by adding an unusual element: humans. Yes, real live people using Amazon’s Mechanical Turk service, are supplementing the algorithms to provide context. The ReadWrite story tells the details and just what this means.

Here’s the relevance for those of us in the crisis and emergency communication business:

- Monitoring using Twitter just got easier. Those humans are going to make it considerably easier to find the needles in the haystack.

- Growing use for situation awareness. The primary problem for using UGC (user generated content) is the noise to signal ratio. So much noise, so little of value, and how do you separate them?

- Primary media management. The enhanced search will likely mean the media will find Twitter an even more useful tool for reporting.

- Media Schmedia. On other hand, if they don’t will the world care? That’s the real point. This step by Twitter is a big step forward in making traditional media even more obsolete. The ReadWrite headline “”Watch Out CNN” may be overstating it, but perhaps not. I’ve long used Breaking News on Twitter as a primary way of keeping up. I’m suspecting this change will mean Twitter itself is the way to keep up.

Now that I’ve admitted to being so wrong about Twitter and declaring how essential it is to today’s communications, I’ve probably put in motion their demise. Who knows what comes tomorrow. But how can instant be faster?

 

Long Beach plane crash–anatomy of instant news

I got the call the call just a little before 11 am. It was my brother, just returning from a two week Hawaii cruise along with two other brothers, wives and my mom and dad. He was at Long Beach airport, just getting into the private plane that would carry my family back home to Washington State.

Did you get my email, he asked. No I didn’t. Wait, it just came in. Here is what was on the email:

With calm but shaking voice he explained that as they were boarding their plane at Long Beach, a King Air lost on an engine on takeoff and crashed in a horrific fireball. Then he had to go. That, by the way, is another brother taking a photo to the right of this photo.

I immediately forwarded the email with the image to my family. Geoff, social media guru that he is, immediately went to work tracking the coverage of this in social media, moving into mainstream media. Here’s what he found:

FIRST TWEET? 10:40:veroairlines small plane crash @ long beach airport (klgb)

FIRST MEDIA (radio): KNX1070: Report: Plane crashes and explodes into a fireball at Long Beach Airport

ABC7: #BREAKINGNEWS Fire dept says twin engine aircraft crashed at or near Long Beach Airport. More soon on abc7.com
about 1 hour ago via web (10:40ish)

yankees368 @NYCAviation A twinengine plane crashed at the Long Beach Airport An ABC7 viewer reported seeing a large fireball at the time of the crash.

CNNSoutheast RT @CNNBig22: #CNN: Long Beach, CA fire confirms that 5 people died in plane crash. The plane burst into flames upon impact. #breakingnews
half a minute ago via yoono

(11:30)

FIRST MAJOR NEWS: CNNBig22 #CNN: Long Beach, CA fire confirms that 5 people died in plane crash. The plane burst into flames upon impact. #breakingnews
less than a minute ago via yoono

(11:29)

Conflicting reports on casualties

INLANDNEWS Long Beach plane crash update: 2 are reported dead. Plane was a king-air that exploded into flames on take-off.
17 minutes ago via TweetDeck

DaveAlpert UPDATE: FIVE dead in Long Beach plane crash, KABC-TV reports
18 minutes ago via TweetDeck

Actually.. I just found this helpful tool (beta) from Google: http://www.google.com/#sclient=psy&hl=en&tbo=1&esrch=RTReplay&q=long+beach+plane+crash&aq=f&aqi=&oq=&pbx=1&tbm=mbl:1&tbs=mbl:1&fp=6ee0a7c46b233991

I tweeted but did not have time to do a search. But I did see the first email alert come in from LA Times at 11:15a.

 

 

 

 

 

 

 

One minute later, at 11:16, Geoff sent me a link to a live video feed from a helicopter showing crews working at the crash site.

http://www.emergencystream.com/video_streams/CA/LA5.html

From Los Angeles I got copied on the first wire report which occurred at 10:56:

Not long after, the story was found on LAtimes.com:

Is there any doubt we live in an instant news world?

 

Behind the Scenes at the Austin Plane Crash–an exercise in virtual communication response

On the Frontline of a Virtual Communication Response—The Austin Plane Crash

For several in days in February the major news story was the crash of a small plane into a building in Austin, Texas. This is the kind of event that is discussed here on this blog all the time and I was fortunate to have a front row seat of sorts to the public communication and news coverage of this particular event.

The City of Austin, specifically the Office of Homeland Security and Emergency Management, is a new client having recently implemented our crisis communication system. While the agency’s website was set up on this platform and ready to roll, the agency’s PIO had little experience in working with the system. To make matters worse she, like several others from the office were in San Antonio for the Homeland Security conference.

I was sitting in a meeting in Houston when I was called out and informed that there was a plane crash into a building in Austin. The initial information we received, not from the City, was that the building may have housed FBI offices. The specter of a terrorist attack was immediately raised. We made contact with the PIO who was on her way back to Austin from San Antonio. We quickly informed her of the information that was being broadcast and that was coming via Twitter. She confirmed some of the information from her sources and we placed an initial statement on the City’s OEM website—from Houston.

For the next day and half we continued in almost continual contact and pushed out a total of nine information releases. Since the city staff were out of their offices and away from their normal tools and systems, they could not push the information to their normal media lists. But we quickly built an up-to-date media list of all Austin media and distributed the releases to them. These were in addition to the almost 400 contacts of Austin area agency contacts and other officials that had been built into the platform.

There were several times during the incident that we were able to report back through the PIO new information that was emerging on Twitter. This information would quickly find its way into the news coverage which had geared up with remarkable speed.

The various agencies from the City of Austin soon formed a Joint Information Center using the OEM site as the focus of new information. News reports began to reflect a coordinated flow of information from the City. Clearly the most significant communication came from the several press conferences held at the scene of the crash and fire. But the PIO was able to maintain the relevant information on the website by calling us from the press conference and we would quickly add and update the information on the site. Plus the agency was able to very quickly and efficiently distribute updates on the fast breaking situation to the media as well as to numerous agency leaders and others in the Austin community.

I say “we” because those involved in supporting Austin remotely during this event included Kevin Boxx, VP PIER Systems and Timothy O’Leary, my colleague at O’Briens’s Response Management. Direct support was also provided by Sandra Salazar, PIER’s Project Manager located in Houston who was at a different location than we were. Geoff Baron at PIER’s HQ in Bellingham, WA also provided direct assistance.

Some key learnings from this event:

-       Austin Police and Fire have received some strong kudos for their fast and effective crisis communication during this event—both from people within the community and from experts outside observing.

-       Virtual communication operation, or the Virtual JIC, does indeed work as has been demonstrated in other events. But this event was particularly telling because of the speed of information flow between the PIO and those on the scene and those operating remotely to keep the updates going.

-       Twitter and other social media are no doubt driving the information about an event of this nature. Reports coming from Twitter were almost concurrent with the event as some early “tweets” were from people witnessing the event as it occurred.

-       Major media use Twitter and other social media as primary sources of news. When you see “reports” or “eye witness reports” in the media coverage do not think it is that they have talked to someone directly but are likely getting it from the many tweets or posts on the internet.

-       The initial reports are virtually certain to be wrong—that is the nature of the internet and witnesses commenting from their perspective and speculating. But it is quite amazing to see how the online community sorts things out and gets to the facts faster than you would imagine.

-       Where it used to be that official sources would be the primary focus of the media’s interest a quick review of the media coverage will show that a primary interest of the media is to talk to eyewitnesses—often those same people who are reporting what they see or know (or speculations) via the internet.

-       PIOs and public officials have to scramble very, very hard to keep up with, let alone try to get ahead of, this kind of instant information coming from so many sources. As the official source of the news about the event, their primary role becomes rumor management—correct false information as it emerges—rather than focusing on being the first with the news.

Congratulations are due to Candice Wade and the team at Austin for a job well done in very difficult circumstances.

A Fire Chief asks: Does ICS stand for "Information Communications Standstill"?

I’ve know Bellingham Fire Chief Bill Boyd for almost ten years–ever since we worked together on the Olympic Pipeline explosion, the event that got me into this crisis communication business. Since then I’ve not only come to respect him for his leadership skills and Incident Command capabilities, but for his deep and personal experience with managing information in this instant news/social media world. Bill was a Public Information Officer before he became chief, but more than that as Chief he has set some high standards for effective public information management including during the H1N1 crisis and the massive floods last year in the Pacific Northwest.

I asked Bill to speak Incident Commander to Incident Commander about the realities of today’s information environment. I hope advice, earned through hard experience, will be passed on to every Incident Commander, executive, fire chief, police chief and anyone else who will make decisions during a major event. (By the way, for those not familiar with ICS, it stands for Incident Command System, otherwise now known as NIMS or National Incident Management System. It requires Command approval of all information before release and consequently can substantially slow information distribution without taking Bill’s advice.)
Chief Bill Boyd:

Does ICS stand for “Information Communications Standstill”?

As I am typing this my Twitter monitoring site is logging messages by the second about the huge earthquake off the coast of Chile.  I am looking at pictures and comments from earthquake survivors, their relatives and others monitoring this disaster within seconds of being posted.  The speed and amount of information being disseminated right now is staggering, and I am contributing to this situation by relaying pertinent information to my followers through Facebook, Twitter and PIER Systems (which also posts immediately to my city’s internet news web site).

This unfolding and widespread crisis highlights the importance of strategic agility, speed and accuracy in disseminating information during a high visibility emergency event.  As a Fire Chief and Incident Commander for a regional incident management team, I recognize the need to immediately implement and use all available information tools and resources to push accurate information out to the public. How many of you with Incident Commander responsibility understand this?

The days of  a Public Information Officer (PIO) sitting down at a computer and generating a two paragraph media release a couple of times a day, and an interview here and there are gone.   If you still think this is all the PIO really has to do then you might as well give them an old typewriter and carbon paper. As an IC, I “define the box” the PIO will operate within (giving them the flexibility and boundaries to immediately release information without me having to approve it).  The IC needs to immediately set policy, validate key real time message concepts and then do the most important thing- let the PIO loose to do their job.  As an IC in this day and age, I can ill afford to get further behind the information dissemination curve (assuming we are already behind thanks to social media, camera cell phones, etc…).

This also means PIOs must be skilled in creating short messages, and relaying them in the most succinct way (how would you relay an evacuation order on Twitter?).  In the major events I have been involved with over the years, this type of messaging was not available.  Now, it is the preferred method of communication by many.  Yet, it remains foreign to many in the emergency response community.

IC’s need to wake up and realize the impact of the explosive growth of social media and the resulting expectation for immediate and accurate information.  If the public does not get it from Incident Command they will get it from somewhere else, relay inaccurate information and/or undermine your authority by venting their frustrations about lack of information.

Hey PIOs! How prepared are you in quickly shaping and distributing messages during a dynamic crisis event?  If you are still using the “media release” tool as your primary method of distributing information, I suggest signing up for a free social media site and see how people are really communicating news and information.  It is time for those of us with incident command authority to not only recognize the power of these tools and the resulting culture change, but more importantly take the steps to establish policy, secure training, and prepare to quickly deploy these tools during a crisis event.

The smartphone–the most disruptive technology?

In discussing or contemplating the future of crisis communication, the focus inevitably turns to the mobile phone. Sort of what Bill Gates said a few years ago about technology. If you look ahead the next year won’t look like a lot of change, but in five years it will hardly be recognizable. Of course, that’s a probably inaccurate paraphrase. But it is clear that the smart phone has resulted in more change than almost anything else, certainly since the introduction of the PC and the internet.

Thanks to frequent crisisblogger reader William, here’s a great summary of the changes brought about by the smartphone. It has already transformed crisis communication. Here’s one quick example. The question often posed for us involved in web-based communication was, what happens in large scale events where power and infrastructure is destroyed. In Hurricane Ike, Houston and region was without power for a long time–some areas for 2 weeks. Yet, during this time and especially during the worst of the storm, internet use was extremely high. The crisis sites we hosted for 12 different organizations took over 14 million hits in a few days. Why? Smartphones. Our staff in Houston, like many others, were using smartphones as their primary communication device. Certainly calling when cell service was available. But texting, and accessing the internet continuously. When the batteries died, they went to their cars and charged them up.

For crisis communicators it is essential to understand that if it is not true already it will soon be true that most will get the info you want to get to them by their smartphones. That’s why text messaging and text-to-voice automated calling have become so important today. Audiences will also interact with you by phone–not just by email, but by text and especially by their preferred social media platforms which are now the most popular apps on smartphones. That’s how they want to communicate with you and they don’t really give a rat’s behind about how you prefer to communicate with them–it’s the nature of audiences and customers. As Burger King taught us, they want it their way.

As important as communicating via smartphones is the need to be able to control your communications via smartphone. Can you access all your contacts via your smartphone? Can you track who is asking questions? Can you develop and send releases? Can you manage your web content and your social media channels via your smart phone? These technologies are now available or soon to be available and if you are not using them, you will find once again that Now is too late.

What YouTube Direct means for the post-media world

The movement toward a true post-mainstream media world took another big leap forward with the announcement last week of YouTube Direct. There’s been lots of talk, including on this blog, about how the 300 million plus people walking around with smartphones are the electronic newsgathering network of today. And how the news outlets such as CNN and CBS and trying increasingly hard to tap into this network of citizen journalists. YouTube brilliantly just made it a lot easier. While I confess I haven’t looked at it in detail it looks a bit like combining YouTube downloading capability with some HARO (Help a Reporter Out) functionality. So someone with a cell video camera can capture something stunning like Tom Cruise jumping on a couch over his new love or houses floating by on a flooded river and immediately post that to YouTube, where it can the be easily accessed by media, bloggers or anyone else to share. Also, those looking for video on specific topics can request it or search and those with them can submit directly. That seems to be the idea as I understand it.

What this means of course is more access by anyone who is interested to the videos and information they want.  The implications for crisis and emergency management professionals is significant. Now more than ever when you respond, the story will be told already. The chances of getting the first word in are remote–unless you completely control the exposure, such as if you are David Letterman and decide you will reveal the sordid facts and not leave it to someone else. If you don’t control the first hint of what is going on, then by the time you can respond, the world–at least those most interested–will be already receiving a stream of relevant info. The real question for crisis managers and emergency responders is how do you manage an event when everyone who cares very well knows more than you do? That to me is the big question that we will be struggling with in the coming years.

More examples of news via Twitter, plus: Is Social Media a fad?

I’ve been talking in my presentations quite a bit about how Twitter is how the mainstream is getting more of its news and how increasingly Twitter itself is spreading the news. Here’s another great example–the debris on the Bay bridge that snarled traffic for hours or more.

Thanks to Gabe, I was alerted to this YouTube video (nearly a million views so obviously I’m not the first to see it) that seeks to answer the question of whether or not Social Media is a fad. I think it is a great video, very well done and interesting accumulation of facts, but one thing keeps bothering me.

Why Social Media? Why not call it the internet, or even Web 2.0 like social media used to be called. After all, what is called social media today is really internet applications that have been very widely adopted and adopted in particular to help people do what they’ve been doing since hiding out in caves: connecting with each other talking about things that interest them. The internet as a series of related technologies makes that connecting possible in ways never dreamt of before. Twitter, Facebook, YouTube are all just examples of some of those related technologies that have gotten tremendous interest and public play. I can virtually guarantee that all things hot now in social media are already well on the way to becoming dodo birds (even Facebook growth has tailed off significantly and Twitters’ precipitously). That doesn’t mean that social media will go away. The real question ought to be is the internet a fad? But the answer to that is so obvious that obviously if someone did that they wouldn’t get a million views.

Comments on Peter Shankman's Comments

Peter Shankman is a “rockstar” in the social media world. By that I mean he is one of the few celebrity speakers to emerge (and I’m tweaking him because he begged not to be called a rockstar anymore). I’m in Houston speaking at the PRSA Houston conference and this is the second time in a year my presentation has immediately followed Mr. Shankman’s. The first was in Las Vegas last March at the Ragan/PRSA Social Media conference.

First, I want to say that he was a keynoter on both of these and I was a lowly breakout speaker–so I don’t want anyone to interpret my comments as bitterness, not one little bit, well, maybe. Fact is, Peter is a very entertaining, highly energetic speaker with some serious social media pioneering chops (one of first to work for AOL for example) and he says some important and intriguing things about social media and where things are going.

(By the way, I’m a fan of HARO and think he did a brilliant and good thing for reporters and PR people alike.)

The fundamental things he talks about (I think, since he talks so fast that a lot of older people like me have a hard time following even though in this case I was only a few feet away from him) I agree with when it comes to analysis of social media and where it is going. But on almost everything else of importance I disagree.

For example, social media is not mostly about getting dates, nor is life mostly about searching for your next girlfriend. It’s hard not to come to the conclusion listening to him (and I’ve heard him twice now give essentially the same presentation) that his life revolves around sitting on airplanes (320,000 air miles this year? Yikes, I agree with your then girlfriend Peter who said get a life!) and finding his next conquest. And its hard not to conclude that for him that’s where social media is largely focused–the examples he provided whether defining advertising vs, public relations or how the emerging “one network” idea all lend credence to this focus.

I also fundamentally and strongly disagree with him that if you are not tweeting a thousand times during his presentation you obviously don’t give a crap about building your brand, or if you don’t have 15,000 fans on your facebook page and you’re not spending the early hours of every morning sending happy birthday messages to everyone you know, you have no clue what social media is all about. Peter, not everyone is a worldclass connector like you are, not everyone has time for this kind of activity and some of us treasure quality time with a few longtime friends rather than trying to build connections with strangers all over the planet.

And I most clearly disagree with him about David Letterman and Governor Sanford. His view, and he professes to speak for all of New York on this, is that no one will think ill of Mr. Letterman’s or Mr. Sanford’s behavior and since Letterman did such an admirable job of honestly and transparently dealing with his creepiness (Letterman’s words, not mine) that the world will rush to forgive him. Also that the entire public relations community should look at this as a wonderful example of crisis communication.

I blogged on this on emergencymgmt.com and I couldn’t disagree more. There are some like Peter whose moral values include the view that it is not only not wrong to sleep with anyone who consents, that there is something honorable about it. And that includes those who have made promises to their spouses in an ancient and clearly outdated institution called marriage. As I recall, the wedding vows still state that faithfulness and commitment are a pretty normal part of this arrangement. It also appears in New York or in Shankman’s view of it, that it perfectly appropriate for a superior in an organization to use that position to influence the “consent.” Even if you take a different view of morality than me, it is hard in this age where sexual harassment is illegal and broadly defined, that Mr. Letterman is going to escape some very reasonable accusations here. But to Shankman, all this is normal, reasonable, expected and I sense even honorable.

I asked the group I presented to right after Mr. Shankman finished what they thought of his presentation. They were enthralled–such is his attraction as a presenter (and why he gets the keynote invitations). But when I mentioned that I didn’t see eye to eye with him on the issues I just raised and mentioned that I have been gratefully married to the same beautiful woman for 36 years and hope to continue on the rest of my life, I received warm applause.

So I suspect there are more than a few fuddy duddies like me who think that Letterman is a very funny and talented creep. And that social media has more to offer society than the fast hookup.

Note–after posting this I noted the pingback on my earlier blog about Letterman’s future. I agree and wish I could have said it so creatively.

Redskins player shows why employers fear Twitter

Dear Mr/Ms Employer: can you guarantee that all your employees will show good sense when they use Twitter or other social media? No? Then you have a substantial PR and reputation risk. Like the Washington Redskins today. They won the game against the St. Louis Rams on Sunday, 9-7, but apparently some fans at the end of the game weren’t happy with their performance, so they booed them as they left the field.

That ticked off one of the benchwarmers, a rookie linebacker, who tweeted after the game and told the fans what he thought of them. He didn’t stop there but when they engaged them insulted them several times telling them he made a lot more sitting on the bench that they did and asking what they knew about football with their 9 – 5 job at McDonalds. Youch.

Chris Chase on Yahoo Sports commented: This is why the NFL would love to ban its players from Tweeting. There’s almost nothing good that can come out of sharing your thoughts in 140-character doses, but there are plenty things that can go wrong.

What happens when an employee is dismissed? What are they going to say on Twitter or Facebook? What happens when there is juicy gossip going around the office about the nightlife of a senior exec? What happens when an employee gets into a fight with a key customer? What happens when a banker throws a party at a repossessed mansion in Malibu–and a party-goer tweets about it.

It’s the age of transparency alright for good and for bad. And one thing that is certain is that not all things that go on inside companies or people minds is good, but equally certain is that in this age alot of those things will come out and be exposed for all the world to see. The NFL might try and ban Twitter, but, the genie is out of the bottle and Pandora has escaped from the box. Now it is a matter for organizations to be vigilant and prepared to deal with the consequences.