As of now, 2013 we still have an Internet world which includes a social media world, and we have a TV world. Sure, there are crossovers–like Netflix and Hulu and all the stuff that now comes with your Apple TV (enjoyed a terrific documentary last night on the Smithsonian Channel on Apple TV).
Those different worlds are quickly colliding, and Comcast’s announcement of a strategic partnership with Twitter adds momentum to the collision. Starting next month, when you get a Tweet referencing one of Comcast’s NBCUniversal TV shows, a little icon will appear on the bottom that says “See It.” Click on that and you will automatically be taken via your device (presumably smartphone) to the TV show in question.
Sure, right now it is a clever way for Comcast to grab some of Twitter’s users and get them on their shows. But these things are incremental changes that lead to big changes.
Already Twitter is the primary media management tool for crisis communication. Huh? Say what? Yes, Twitter is the number one, most important, most efficient, most effective, best practice way to get important content to the media when it is hitting the fan. Why? If it isn’t obvious to you, one look at Fox News’ new “News Deck” newsroom ought to convince you that Twitter is the most important news gathering device since the notebook was invented (I’m referring to the paper one you digital natives). News starts, grows, expands, amplifies on Twitter. So if you have news, or you want the news first, you need to be on Twitter.
Twitter, starting out as a way for those digital natives to share what Starbucks they happen to be sitting at and what kind of latte they were sipping, has become a most critical news discovery and sharing device. But Twitter is hardly the point. As my good friend and colleague Patrice Cloutier repeatedly points out, it is all about social convergence. That is, the bringing together of powerful mobile devices with powerful sharing technologies with the vast interconnectedness that the world now experiences. Add to that social convergence one more element: TV. It all becomes blurred, mish-mashed. But what emerges is critical clear: news happens at nano-speed and in stunning visuality and comprehensiveness. And that’s exactly what crisis communication needs to be.
Stormpins, or at least the tweeter for Stormpins, sent me this link following my post here. The recent PEW research on generational differences in news does not bode well for traditional news. All the more reason why the kind of convergence evidenced by this Twitter-Comcast partnership portends the future of news.