We talk a lot about the extreme partisanship in American politics. Seems Europe has at least some of the same phenomenon. We also talk about the “Digital mob” and the lack of civility in political discourse.
Economist has some insights (again!). This article called Extreme Tweeting shows how the right and left extremes in European politics far dominate use of social media. It’s clear that politicians on the far left and far right are both far better at using social media than those more down the middle and that their audiences are far larger and far more engaged. But why?
The article suggests several reasons. 1) they are more prolific users, 2) “Social media reward starkness, not subtlety” 3) faster reaction because they don’t seem to sweat over delicacies (ala Trump I suppose) 4) they are more into organizing and activating.
I am finding this is true not just in politics, but in issue management. It is the extremes that seem to dominate. The problem is, to compete in this environment it seems you are almost forced into being extreme yourself–and that something us moderates and responsible types struggle with.