Tag Archives: power outage

Crisis communication in massive power outage reveals important lessons

Major crises or emergency events almost always reveal important lessons about crisis communication. That certainly is true of yesterday’s massive power outage affecting San Diego, parts of Mexico and Arizona. There are lessons here about the resilience of the Internet, the futility of putting on a press conference when there is a massive power outage, the critical importance of Twitter, the need for websites that will stay up during major power outages and events, and a very bad example of no apology or empathy.

Having strong interest in what happens in communications in large power outages, I tracked this event with a timeline and screen captures as communications evolved. Here is my record and some lessons learned.

Sept 8 Power Outage Early Communications Analysis