Tag Archives: public perception

State of the art of sentiment analysis and why important for crisis communications

So you’re sitting in your crisis communications operations room, crafting and distributing messages intended to honestly tell the story of your disaster, or, for the PR cynic, put lipstick on a pig. The real question is, what are all those … Continue reading

Posted in Crisis Case Studies, Crisis Communications, Crisis Communicator, crisis management | Tagged , , , , | 2 Comments