Tag Archives: reputation management

ABC News’ $1.2 billion “pink slime” lawsuit may affect journalism for years

Posted on March 6, 2013 by gbaron

ABC News slimed the beef industry, and producers of “lean, fine-textured beef” (LFTB) in a series of news reports about the product made from beef trimmings and used as an ingredient in much of the ground beef supply. I highlighted … Continue reading →

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State of the art of sentiment analysis and why important for crisis communications

Posted on January 24, 2013 by gbaron

So you’re sitting in your crisis communications operations room, crafting and distributing messages intended to honestly tell the story of your disaster, or, for the PR cynic, put lipstick on a pig. The real question is, what are all those … Continue reading →

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Trust keeps falling–most think our leaders are liars

Posted on January 23, 2013 by gbaron

Only 18% of people trust business leaders to tell the truth–globally. And less than 50% of people trust businesses to do the right things, even less for government. These are some of the findings of the 2013 Edelman Trust Barometer–one … Continue reading →

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Lance, Oprah, Manti T’eo–a weird dishonest world we live in

Posted on January 18, 2013 by gbaron

The last couple of days make me think we are all living in a reality show. Maybe one of those candid camera shows and we are waiting for the “reveal.” Are you kidding me? -Lance Armstrong–hero to millions, cancer survivor, … Continue reading →

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McDonalds (Canada, any way) gets transparency right

Posted on October 19, 2012 by gbaron

You may remember back in June there was a bit of hubbub over Mcdonald’s Canada answering very transparently a question from someone about how and why they doctor the advertising images they use to sell hamburgers. They did a great … Continue reading →

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Bodyform shows how to respond to a viral negative rant

Posted on October 16, 2012 by gbaron

It’s pretty well understood now by most in business that social media has created additional vulnerability: someone gets mad at you for good reason, or not so good, and if they are clever enough or if lightning strikes, their rant … Continue reading →

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Scary thought for consultants: are crises overblown?

Posted on April 4, 2012 by gbaron

There’s quite a group of people like me who make a living, or try to, by telling CEO-types that “they better prepare” because “now is too late.” The underlying and compelling reason is that a major crisis is a big … Continue reading →

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J&J takes apologies to a whole new level

Posted on December 14, 2011 by gbaron

Apologizing has become one of the standard practices of crisis communication and reputation management. The problem is, they are all starting to sound alike. “We deeply regret the impact this event is having on our valued [whatevers].” Johnson & Johnson … Continue reading →

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Replying to William’s question–Goodwill and Reputation Management

Posted on October 12, 2010 by gbaron

Frequent Crisisblogger commenter William Cummings (vacation lane blog) asked about the relationship between the accounting of “Goodwill” and “reputation management.” I started to answer but decided to make it a post. Here’s to you William: Not  being anything resembling an … Continue reading →

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