Tag Archives: Ryan Holiday

Media manipulation discussion–sparks fly between Peter Shankman and Ryan Holiday

Here’s a fascinating video discussion found on Shel Holtz’s blog on media manipulation. I’m sending it your way for a couple of reasons. One, it is a recorded video using Google Hangouts which is a pretty handy way of easily creating and sharing discussions.

More important, this lively discussion features Peter Shankman and Ryan Holiday discussing the topic of media manipulation. Ryan just released a book called “Trust Me, I’m Lying: Confessions of a Media Manipulator.” Peter works for Vocus who bought his operation HARO, Help a Reporter Out, which is used by journalists and sources to connect. Ryan used HARO to demonstrate how easy it was to manipulate the media. Which means that HARO was a focal point for the deception. Hence, this discussion unfortunately demonstrates some personal animus, particularly from Shankman toward Holiday.

Some light, in addition to the heat, was provided by Shel Holtz and John Jantch of Duct Tape Marketing.

Considering my post on Jonah Lehrer, I find it interesting to see this kind of discussion happening. Truth, trust and credibility are becoming rarer commodities. Personally, I am grateful that some of the dishonesty and lack of credibility in today’s media is becoming more of a headline because I believe that manipulation is much more possible and powerful with a gullible audience. And the sharp decline in trust in media is demonstrating that audience gullibility is declining.

But, it leaves the poignant question: who can we trust? Living in a group, a community, an office, a company, a nation or world without trust is not pleasant and it is far from efficient. Somehow, we have to figure out how to get it back. Unlike Shankman, while I do not appreciate Holiday’s methods, I do appreciate his efforts and I believe it will help bring these important issues forward.