Tag Archives: social media and politics

Republican convention demonstrates new and old media interplay

It’s a multi-channel world. That seems a trite and too obvious thing to say. But, as I just blogged on emergencymgmt.com, it is still very clear when dealing with communication plans of major companies and government agencies, that many still do not get this.

How about the Republican National Convention–that would be an old media event, wouldn’t it? Not so much. As this Reuters article makes plain, it’s a multi-media world. Yes, TV audiences (and presumably even some newspaper) audiences are there. But much of the action, reaction, interaction is on social media. In fact, measuring that interaction is one way the old media interprets the events: Ann Romney stole the show according to many media reports, in part because her Twitter score went way up and her speech generated 6,195 tweets per minute, compared to Gov. Christie, who according to some of these reports fell on his face, only generating 6079 tweets per minute.

The point should be clear. If you are a communicator, you need to go where your audiences are. Where are they? In front of the TV, and (often simultaneously) on their mobile devices and the Internet.



What does it say about our world? Hilary texting

I know I’m getting old but things get stranger and stranger. Today we have Secretary of State Hilary Clinton becoming the latest Internet meme with this Tumblr site showing her texting various folks.

It may not be so strange to have something presumably poking fun of well known figures go viral. But, first, this is the very distinguished Secretary of State of the world’s most powerful nation. Second, it is Mrs. Clinton, not exactly known for her sparkling personality or fun and games. And third, this was not some practical joke but a site personally approved by her.

What’s up with this. I smell a political campaign behind all this. Some personality repositioning maybe? Somehow, the rules of politics, perception building, image making have changed.